SierraCRM Releases Updated Process Management Automated Workflow Engine for SugarCRM 6.1. Designed to Create "Customers for Life"

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SierraCRM, Inc. has released the newest version of its process management workflow engine for Sugar 6 from SugarCRM, the world’s fast-growing customer relationship management (CRM) company. This latest release, designed to help users capture more new business and create a "customer-for-life" environment, brings new features and functionality to this powerful business process management system.

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"SierraCRM's Process Manager has enabled us to bring increased profits to the home remodeling and contracting business by automating the construction process." Wally Stine Sr. Vice President - Board Member estimationPRO

SierraCRM, Inc. has released the newest version of its process management workflow engine for Sugar 6, the world’s most flexible, intuitive and open customer relationship management software. This latest release, designed to help users capture more new business and create a "customer-for-life" environment, brings new features and functionality to this powerful business process management system.

SierraCRM's full-featured version of the Process Manager module, which sells for $249.00, includes the capability to automatically send emails, schedule calls and meetings, create tasks and project tasks immediately or in the future. Companies can setup simple to complex time based automated workflow processes allowing SugarCRM to interact automatically with customers and employees. Common uses of Process Manager include sending emails to customers after a sale is closed or support ticket is resolved and schedule follow-up calls and tasks for Sales and Support staff. The full featured version of Process Manager combines the best features of a marketing campaigns module with that of a Process Driven module. Sierra's solutions for SugarCRM can be up-and-running in a matter of minutes and include the Process Manager, Marketing Manager and Routing Manager modules.

Companies are striving to get to know their existing customers better and market to new customers more effectively. Process Manager's power comes in its ability to model company's best practices for acquiring and retaining these customers through automated workflow.

“A great CRM system automates the day-to-day processes of users so they can spend more time doing what they do best, building lasting and profitable customer relationships,” said Jason Nassi, director of ISV alliances at SugarCRM. “Process Manager from SierraCRM is a great way for Sugar users to quickly and easily add intelligent workflows into their system to drive even more value out of Sugar 6.”

About SierraCRM:
SierraCRM Inc. was formed in June of 2004 to deliver innovative powerful enhancements for SugarCRM. Founded by experts in both AmdocsCRM and SugarCRM, SierraCRM's value proposition is to deliver products that automate many of the daily tasks associated with acquiring, processing, and marketing to prospects and customers. SierraCRM addresses the dual market need to both reduce the deployment timeframe for SugarCRM and reduce customization expense required to meet the specific needs of CRM users.

SierraCRM products include the award winning Process Manager, Marketing Manager and Routing Manager. All SierraCRM's products completely integrate inside SugarCRM providing a seamless solution that installs quickly and requires no interfaces or separate databases to setup and maintain.

Visit SierraCRM at this years SugarCRM SugarCon Conference in San Francisco.

About SugarCRM
SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact(at)sugarcrm(dot)com, or visit http://www.sugarcrm.com.

MEDIA CONTACTS (Optional)
North America
Britt Gottlieb
Schwartz Communications
SugarCRM(at)schwartzcomm(dot)com
415-512-0770

Deutschland
Svenja Op gen Oorth/Anja Klauck
Eloquenza
+49-(0)89-242038-0
sugarcrm(at)eloquenza(dot)de

France
Veronique Loquet
ALX’Communication
+33 (0) 668 427 968
vloquet(at)alx-communication(dot)com

U.K.
Martha de Monclin
Bijou PR
+44 (0)777 168 2434
Martha(at)bijoupr(dot)com

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