San Clemente, Calif. (PRWEB) April 1, 2011
PRINTCANDIES.COM, an online retailer and an innovator in the personalized candy industry, today announced the launch of a redesigned website and checkout process.
After analyzing the checkout process for PRINTCANDIES.COM and identifying key challenges based on new technology and user experience best practices, PRINT CANDIES decided to provide a new user interface and creative design for the site’s personalized candy checkout process.
"We wanted to optimize our current checkout process and sought a redesign based on customer research and demand," explained Carey Kasper, Marketing Executive for PRINTCANDIES.COM. "Our knowledge and experience with e-commerce best practices and in-depth look into our process was essential and ultimately produced the clear, user-friendly checkout our customers wanted."
Due to the site redesign, PRINTCANDIES.COM’s customers now experience a more streamlined purchase process. In addition the new look of the website, customers can view their personalized designs on animated candies and progress tabs with numbered steps are used as a visual reminder throughout the design process. The new checkout pages also feature an order summary section that appears along the upper right side of the page throughout the process to provide the customer with a clear understanding what step comes next. This order summary will detail the personalized candy and packaging choices throughout the design process.
"This is another great example of how PRINT CANDIES is dedicated to customer satisfaction and constantly looking for new ways to innovate our brand." said Carey Kasper, Marketing Executive for PRINTCANDIES.COM. "By making the checkout process simpler and easy to use, PRINT CANDIES will see a significant decrease in shopping cart abandonment as well as gains in revenue from transactions that previously were not being completed."
PRINTCANDIES.COM, based in San Clemente, California, is an online retailer who designs, develops, and sells personalized candy. Their personalized mints are fully customizable with your special message, photo, or logo on the candy. PRINTCANDIES.COM offers an easy ordering process, where you can choose the color, quantity, and packaging, as well as enter your custom imprint information. PRINT CANDIES is available worldwide. For more information, please visit http://www.printcandies.com.
Media Contact: Carey Kasper