Dangers of Fill-In-The-Blank E-Commerce Strategies Considered in a New Polar Design Case Study

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A recent case study by Polar Design shows that an out of the box e-commerce solution doesn't hold a candle compared to a custom web design solution.

A recent case study by Polar Design shows that an out of the box e-commerce solution doesn't hold a candle compared to a custom web design solution.

The templated, or out-of-the-box, website is the mad lib of e-commerce web design: just insert logo, photos, and text, and you've got a fully functional web site for a few thousand dollars. Sounds great doesn't it?

Polar Design (http://www.PolarDesign.com) is an experienced e-commerce design and marketing agency that has untangled a number of puzzling e-commerce situations. As documented in its recent case study, e-commerce strategies that depend on out of the box answers may be attractive in cost but are unlikely to provide results. The case study contrasts the experience and ROI of Marble & Granite Care Products, Inc. e-commerce site before and after a custom redesign.

Prior to the redesign, Marble & Granite Care Products saw its sales stagnate after an earlier upgrade to an e-commerce site built on a well-known but limiting e-commerce platform. As a result, the company asked Polar Design to assess the causes behind the site's flagging performance, propose and implement a solution.

When sales increased 30% immediately after re-launching the website, the client and Polar Design took notice. Sales continued to improve as key metrics such as bounce rate and conversion improved. Please visit the case study at the Polar Design web site at (http://doiop.com/MarbleCaseStudy) to read more.

And remember to enjoy mad libs for what they are - entertainment, but not a realistic strategy for e-commerce success.

About Polar Design
Polar Design (http://www.polardesign.com) is a mid-sized interactive agency with offices in the United States and Europe, founded in 1999 with the mission of elevating corporations' and non-profits' Internet communications. Our 30 employees serve the web marketing and e-commerce needs of Fortune 1000 and small businesses alike through their diverse specialties, from identity and concept development, to graphic and multimedia flash design, to programming and database development. In addition to custom design and development, Polar Design provides a range of marketing solutions, an affordable "hosted" content management and e-commerce platform, as well as application hosting with twenty-four hour support.

About Marble & Granite Care Products
Marble & Granite Care Products (http://www.Marble-Cleaning-Products.com) has 50 years of experience in cleaning, polishing, and restoring marble, granite, grout, and other stone flooring and countertops. Their stone care products are state of the art and have been tested for several years. The products are perfect for commercial and residential use, and are great for protecting your investment in marble, granite, and other natural stone.


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Alexandra Polito
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