Norcross, GA (PRWEB) April 1, 2011
MOTOR TREND® (http://www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (http://www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Wissler Motors, in Mount Joy, PA has been selected as a MOTOR TREND® Certified dealership.
Wissler Motors is one of the first 100 dealers in the United States chosen to participate in this program created by MOTOR TREND and powered by EasyCare. MOTOR TREND Certified is “a better way to buy a better car,” and allows franchise dealers to provide a highly valued certification program for their Other Make and Model (OMM) pre-owned vehicles. By operating as a MOTOR TREND Certified dealership, Wissler Motors will provide consumers with the added assurance that all of their vehicles meet the strict standards of the MOTOR TREND program, as well as providing other enhanced benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “Wissler Motors was selected as a MOTOR TREND Certified dealership because of its superior record of customer service and satisfaction. Now, pre-owned vehicle buyers in Mount Joy and surrounding Pennsylvania areas can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified/EasyCare brands in partnership with Wissler Motors.”
MOTOR TREND Certified participation is limited to select dealers who have been individually chosen by MOTOR TREND and EasyCare for their dedication to customer service and vehicle excellence. These dealers are then thoroughly trained per the program’s national specifications to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of their customers’ experiences to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to add Wissler Motors to the family of MOTOR TREND Certified dealers,” adds Ira Gabriel, Publisher of MOTOR TREND Magazine. “They are clearly dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”
Wissler Motors will officially launch this program on April 7, 2011. For more information about the MOTOR TREND Certified Advantage program, please visit http://www.motortrendcertified.com.
About EasyCare, an Automobile Protection Corporation – APCO Brand (http://www.easycare.com)
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, and Mazda. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and personal concierge service.
About MOTOR TREND® and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site http://www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (http://www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
VP, Marketing and Customer Experience
VP and General Manager, Brand Development
Source Interlink Companies
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