Wink'd Introduces Flirting, Updated -- New Offline/Online Dating Platform Launches in London at The Valmont Club

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Wink'd is updating online dating. Rather than guessing who is at the other end of the computer, Wink'd users meet first in real life, exchange Wink'd cards, go online and continue the connection. "We like to think of it as romance, refreshed," said Wink'd CEO Omar Karar.

Wink'd members then hand these cards out whenever they bump into an attractive stranger: in the tube, the grocery store, the club, anywhere...

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Wink'd Ltd., a new spin on the classic art of romance, hosted its launch party recently in London in the Valmont Club. Amidst glittering dresses and Venetian masks, Wink'd CEO Omar Karar explained the concept behind the company.

"Imagine an elegant stranger sweeps past you, catching your eye," Karar said. "They smile. Then they’re gone. Glancing down, you notice a crisp, sleek red card. On the back is a pre-printed message: ‘Let’s start playing games,’ followed by a unique code and directions to 'Find me at'. Entering the code brings up the online profile of your admirer. You are free to learn more. You can even send a message."

Intrigued? "You should be," Wink'd CCO Camilla Macapili noted with a smile. "Welcome to Wink’d, a new offline/online dating service that allows users to make connections in real-life and then take it online."

"It’s like computer dating in reverse," said Karar.

Here's how it works:

An individual, like the elegant stranger from above, becomes a Wink’d member online at Within a matter of days the new member receives a personalized pack of cards. Each bear a flirty or charming comment, like ‘Catch me if you can,’ or ‘Don't worry, parents love me,’ or for the bold, ‘It was either this card or the key to my flat’.

Wink’d members then hand these cards out whenever they bump into an attractive stranger: in the tube, the grocery store, the club, anywhere.

Curious recipients go online and type in the personalized code that is on the back of the card. If a recipient is a little more tech savvy, he or she can scan the card’s QR code on a mobile. Either way, up comes a member’s profile linked with interesting tidbits about the person. The two potentials are then free to connect.

The Wink’d cards are available in multiple languages (French, German, Spanish, Italian and more) and are customizable to allow your own witty message. The fee is £24.99 to join, which includes a package of 50 Wink’d cards and a month’s free service. The subscription fee is only £9.99 thereafter. One-month trial memberships with a package of 10 cards are also available for only £11.99. The website ships globally since romance and missed connections happen internationally.

Curious? Log on at to find out more about the company or read about our launch in London at the Valmont Club at our blog,

"Hope to see you Wink'ing soon," said Macapili.


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