RFID Journal LIVE! 2011 to Connect the Attendee Experience With Facebook Via RFID

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The hottest trend in social-media marketing will be put to the test at the event, being held on Apr. 12-14, 2011, in Orlando, Fla.

RFID Journal LIVE! 2011, the world's largest trade show and industry gathering for the radio frequency identification (RFID) industry, is following in the footsteps of Facebook's f8 user conference by providing real-time "Like" and "Check-in" stations, as well as an RFID-enabled photo booth. LIVE! attendees will be able to connect with their Facebook accounts in real time, simply by swiping their conference badges near one of these kiosks. They'll also be able to take pictures of themselves and their colleagues at the RFID Journal LIVE! podium, which will then be automatically posted to Facebook.

"RFID greatly enhances social media by providing a deep level of engagement with online networks, and requires no effort from users," said Mark Roberti, RFID Journal's founder and editor. "We thought the industry that provides such cutting-edge technology should be using it as well, so every visitor will now have the opportunity to opt in and immediately update their Facebook pages with all of the cool stuff they do at the conference, without having to text, fumble for phones or log in."

The RFID Social Media Program is driven by RFID software firm ODIN and its EasyConnect solution, based on and fully integrated into Facebook's RFID Presence module.

"RFID and social media are exploding together--from Vail Resorts to the Super Bowl, every major marketing event will have RFID engagement within the next 24 months," said ODIN's founder, Patrick J. Sweeney II. "That's why we worked with Facebook to develop EasyConnect,to offer a Facebook-ready RFID solution. We're thrilled that RFID Journal will be putting the technology to the test."

All LIVE! attendees will have access to a secure log-on page at which they can undergo a 30-second registration process. Once the process is complete, they will then be able to take their show badges and use them to check in to each educational and entertainment session. At the end of those sessions, they'll be able to "Like" them or not--simply by walking by a kiosk and waving their badges.

RFID Journal LIVE! will also conduct a preconference seminar, RFID-Enhanced Social Networking, which will feature case studies presented by companies using radio frequency identification to link real-world marketing events with Facebook and other social-media sites. These companies will include Bling Nation, Vail Resorts and Vitro (which ran a campaign at the New York City Marathon for athletic shoe manufacturer ASICS).

"This is a great opportunity for marketers to come and learn about how RFID is connecting the real world and social-media sites to create more buzz and more customer loyalty," Roberti stated.

About RFID Journal
RFID Journal is the leading source of news and information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About ODIN
ODIN is a leader in RFID software and solutions for health care, government, IT assets and social media. The company's software has been deployed on more than 3,500 devices worldwide, providing 99.9 percent accuracy based on the physics of RFID. ODIN's EasyEdge software is a true operating system--the heartbeat of any RFID deployment. The EasyTAP software appliance, with more than ten patents for its innovative algorithms, provides a central nervous system for RFID. Together, they increase accuracy and scalability while reducing integration and support costs. Global corporations in 50 countries leverage ODIN's expert engineers and patented RFID software to achieve accuracy, speed and visibility for their RFID deployments. For more information, visit http://www.odinrfid.com.

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MARK ROBERTI
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