Meteor Solutions Wins Advertising Research Foundation David Ogilvy Award for Work on Behalf of AT&T and MTV Networks

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Provider of leading Social Audience Marketing Suite recognized for creating social sharing element of “Posted” campaign.

Meteor Solutions, provider of the leading social audience marketing suite, today announced it has been named a silver winner in the Advertising Research Foundation’s (ARF) 2011 David Ogilvy Awards. Meteor was recognized in the consumer electronics category for its work as the research partner on the “Posted” social media campaign from MTV and AT&T.

Key Facts:

  •     The “Posted” digital campaign, a collaboration of MTV Networks Digital, BBDO, MEC and AT&T, ran in the Fall and Winter of 2010, and was aimed at music lovers of all ages. Appearing on MTV.com, VH1.com, CMT.com and each site's mobile properties, "Posted" featured exclusive content from top artists, such as Sara Bareilles, Adam Lambert, Paramore, Leann Rimes, All Time Low, Maroon 5, Jewel, We the Kings and more.
  •     The featured musicians delivered original content to their individual "Posted" sites on a daily basis in the form of social media updates, videos, news and photos, which they were able to submit via their AT&T Motorola BACKFLIP™ phones.
  •     Meteor Solutions worked with AT&T and MTV Networks to create a social sharing element that increased the performance of the campaign. Meteor’s powerful technology platform identified the most important influencers in the campaign, recognized and rewarded them with special incentives and measured the overall impact.
  •     The ARF David Ogilvy Award for Excellence in Advertising Research is an annual award to celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising.

Quote:
“The ‘Posted’ campaign had all the elements that we have found create online sharing success – entertaining and engaging content, incentives to share, a built-in active fan base, and a way to monitor and analyze success in real-time,” said Ben Straley, CEO of Meteor Solutions. “By engaging Meteor Solutions, these leading brands not only made activating sharing and generating word of mouth predictable, repeatable, and scalable, they were able to be more strategic about how they used social media to expand the reach and impact of their campaign.”

Resources:
About Meteor Solutions
About ARF David Ogilvy Awards
Follow Meteor Solutions on Twitter

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF celebrates its 75th Anniversary as the industry's authoritative source of advertising knowledge.

About Meteor Solutions:
Meteor's Social Audience Marketing Suite enables brands to identify and activate their own influencers and biggest fans in real-time. Meteor's technology platform is powered by the company's patent-pending Tag &Trace™ engine, which tracks content as it is passed-along and identifies the social audience that the shared content reaches. Using the Meteor Social Audience Marketing suite, brands can reach social audiences with relevant content and targeted advertising; activate influencers to share this content across their social graph in exchange for special rewards; and measure and optimize campaign performance with best-of-breed analytics. Meteor Solutions’ customers include a growing number of the world’s leading global brands and agencies including Microsoft, AT&T, MTV Networks, Wunderman, MEC, Hill Holliday, Razorfish and others. Meteor Solutions is a privately held company based in Seattle, Washington.

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Susan Lusty

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