Marketers -- Don’t be Daunted by Digital Analytics -- Advance Your Skills in Web Analytics and Google Analytics in Toronto, April 26-29

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From the very basics of web analytics, search analytics and Google Analytics to getting started with social media and maximizing your return on investment, the eMetrics Marketing Optimization Summit in Toronto offers six separate workshops to help you map your road to marketing success.

Web analytics play a critical role in modern marketing techniques. Senior management wants to know more about the performance of their marketing investment. Marketers are being evaluated not just for their creative abilities, but for their analytical skills. If you feel your skill in this area could use a boost, attend two days of pre-conference workshops and training, then two days of conference sessions offered at the eMetrics Marketing Optimization Summit in Toronto, Ontario, April 26-29, 2011.

John Hossack, VKI Studios, and past-president of the International Internet Marketing Association, teaches a comprehensive introduction to using Google Analytics, including understanding how to measure traffic sources, how to dive into traffic analysis, and how to set up goals, goal reports and ecommerce tracking.

Stéphane Hamel, founder of the Web Analytics Maturity Model (WAMM), President of and Director of the Web Analytics Association, coaches workshop attendees on an efficient methodology that addresses online analytics from a managerial perspective, the six key process areas of a successful online initiative, and how analytics can be leveraged at every step in the site life-cycle.

Jeff Quipp, Search Engine People, offers a full-day workshop on getting started with social media. He will share opportunities for communications and brand development, as well as valuable insights into how social media contributes to the buying process, directly and indirectly. You will learn how to establish a social media, marketing and/or commerce strategy, how to select the media type and distribution channels and much, much more.

The Official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytic knowledge and are designed for marketers and analysts just getting started with web analytics. Braden Hoeppner,, explores Introduction to Web Analytics 101 and Applying Web Analytics 102. He will cover critical web metrics, Key Performance Indicators, how to derive business value from Web analytics, and how to gain executive buy-in. In Applying WA 102, Hoeppner covers the first steps to using Web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion.

WAA Search Analytics 201 is taught by Paul Legutko, Semphonic, and Mark Ryan, Extractable. This workshop is aimed at marketers and SEM professionals who would like to expand their knowledge of paid and organic search analytics processes.

Don't miss out! Learn from experts how to increase measurable ROI from your website, campaigns and communications by optimizing social media methodologies and establishing your marketing metrics baseline.

The eMetrics Marketing Optimization Summit is supported by the following sponsors: Web Analytics Association, Foresee Results, iPerceptions, onResearch, Unilytics, University of British Columbia, University of California Irvine, ATInternet, Analytics Canvas, ObservePoint, Syncapse, MapFusion and Questback.

Fast track your education and understanding of web analytics and conversion optimization at the eMetrics Marketing Optimization Summit. For more information on the workshops, please visit . To register for the conference, visit or view the agenda at-a-glance:

About Rising Media
Rising Media is a specialized media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See for more information.


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Andrea Hadley
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