In The New Game of Business, Stakeholders and Shareholders Are On the Same Team

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Maritz Whitepaper Draws Upon Science to Advance People-Focused Business Practices

The Maritz Institute is launching a new whitepaper that challenges established business beliefs and calls for a multi-stakeholder approach in business. “The Game Has Changed: A New Paradigm for Stakeholder Engagement,” delves into the latest scientific research on human drives and behavior to help business leaders navigate this new environment and more effectively engage with all of their stakeholders, including employees, partners and customers.

Mary Beth McEuen, vice president and executive director at The Maritz Institute, authored the piece based on work The Maritz Institute network of thought leaders is producing for the company and its clients.

“People are skeptical about their relationships with business. Whether they are customers, channel partners or employees, all are looking for relationships with organizations they can trust, that care and that align with their values,” said McEuen. “To succeed in this post-recession era, businesses need to get in touch with people. They need to more deeply understand what is meaningful and motivating to their stakeholders as people.”

According to McEuen, a fresh perspective about business, about people, and about what really drives mutually-beneficial relationships is imperative in the new normal. For business leaders to achieve these relationships, McEuen advises adopting three core principles for better business practices in the new normal:

1.    Understand what makes people tick – re-examine assumptions about human nature and behavior based on the latest science.

2.    One size doesn’t fit all. Understand your stakeholders as people and seek to engage with them in ways they find meaningful and motivating.

3.    Genuinely see people as the center of business strategy, with a goal of serving people and creating shared value as opposed to the prevailing mindsets of extracting value from people.

Read the whitepaper at

For more on the people-business dynamic, follow McEuen’s blog “People-Centered Business”.

About The Maritz Institute:
The Maritz Institute is a network of thought leaders that serves as a bridge between the latest human sciences research and better business practices. These solutions are designed to help companies achieve strategic goals by engaging employees, business partners and customers. The Institute brings insight – anchored in science – that provides a foundation for understanding, enabling and motivating people in ways that are most meaningful to them. It helps create Better Business, Better Lives. For more information, visit:

About Maritz:
Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, incentive initiatives, rewards and recognition, effective meeting, event and incentive management services and customer loyalty programs.

For more information, visit or call 1-877-4MARITZ. Follow us on Twitter @ Maritz_LLC.


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