The SENSA® Weight-Loss System Recognized by GNC as its “Most Innovative Product” in the Diet Category

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General Nutrition Centers (GNC) presented the SENSA® Weight-Loss System, a leading weight-loss brand, with its “Most Innovative Product” award in the diet category. Since its GNC launch in September 2010, the SENSA® Weight-Loss System has quickly become one of GNC’s top five products in the diet category.

General Nutrition Centers (GNC) presented the SENSA® Weight-Loss System, a leading weight-loss brand, with its “Most Innovative Product” award in the diet category. Since its GNC launch in September 2010, the SENSA® Weight-Loss System has quickly become one of GNC’s top five products in the diet category.

Developed by Dr. Alan Hirsch, the SENSA® Weight-Loss System is based on more than 20 years of research linking human olfactory senses to appetite and overeating. In one of the largest clinical studies for a non-prescription weight-loss product, subjects lost an average of 30 pounds in 6 months with SENSA®.

“The SENSA® Weight-Loss System is extremely honored to be recognized by GNC as its ‘Most Innovative Product,’” said Kristin Chadwick, President of SENSA®. “We look forward to continuing our partnership with GNC and providing customers with the tools and support needed for them to obtain their ultimate weight-loss goal.”

GNC acknowledged SENSA® as its “Most Innovative Product” based on the product’s originality, clinical studies and sales. Not only has SENSA® been successful in the diet category, it has also has become one of GNC’s top 30 overall products in just the past seven months.

The SENSA Weight-Loss System is available exclusively at GNC store nationwide and online at GNC.com and http://www.trysensa.com.

Hundreds of thousands of people across the United States have turned to the SENSA® Weight-Loss System to lose weight because it’s easy, effective and clinically proven. SENSA® works without the restrictions of calorie counting, the inconvenience of pre-packaged meals and the side-effects of drugs and stimulants.

About SENSA®
Based on more than 20 years of his research linking human olfactory senses to appetite and overeating, Dr. Alan Hirsch developed the SENSA® Weight-Loss System. SENSA® consists of patent pending blends of scented Tastants that you sprinkle on food, and are designed to stimulate the olfactory senses and trigger satiety. SENSA® has become a leading weight-loss tool and lifestyle brand to encourage portion control and healthy living without restrictive dieting, stimulants or pills. For more information or to order SENSA® visit http://www.trysensa.com or http://www.facebook.com/Sensa.

About GNC
GNC, headquartered in Pittsburgh, PA, is a leading global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of June 30, 2010, GNC has more than 7,100 locations, of which more than 5,500 retail locations are in the United States (including 892 franchise and 1,972 Rite Aid franchise store-within-a-store locations), and franchise operations in 50 countries. The Company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at http://www.gnc.com.

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Katelyn OReilly
SENSA(R) Products, LLC
310-683-0940 ext. 1527
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