For American Travelers to London this Summer, A Royal Package of their Own

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In the Heart of Westminster, the Historic St. Ermin’s Hotel Re-Opens after a Complete Renovation by American Owners ‘Royal American’ Package, July 4 through September 4, Includes Deluxe Accommodations, Dinner at the Caxton Grill, Near Site of Famous Churchill Address, and Personal Tour of Westminster Abbey

We are proud to introduce Americans to the fully refurbished St. Ermin’s hotel, which is quickly taking its place among the most desirable lodging addresses in central London

Not long after William and Kate have completed their honeymoon, American travelers can enjoy the royal treatment at Westminster’s historic St. Ermin’s hotel, http://www.sterminshotel.co.uk -- which has just completed a $50 million renovation and is the closest property to Westminster Abbey, the site of the wedding, as well as St. James’s Park, the British Houses of Parliament, and many other historical, cultural and leisure attractions.

When booking a three-night, double occupancy stay between July 4 – September 4, travelers will enjoy a newly renovated deluxe room at the St. Ermin’s, with chilled champagne upon arrival; dinner for two at the newly opened Caxton Grill, serving New European cuisine, just a few feet from where Winston Churchill delivered a famous wartime speech at Caxton Hall in the 1940s; and a personal tour of Westminster Abbey, for two.

The cost of the package is USD $350 per night including tax. Reservations can be made by calling +44 207 222 7888, or online at http://www.sterminshotel.co.uk.

Douglas McHugh, General Manager, said, “We are proud to introduce Americans to the fully refurbished St. Ermin’s hotel, which is quickly taking its place among the most desirable lodging addresses in central London.” He concluded, “Offering an ambiance of warm, luxurious escape in a uniquely historic location, steps from St. James’s Park, Westminster Abbey, and the Houses of Parliament, the St. Ermin’s is a natural choice for travelers looking for a guest experience that marries the relaxed, welcoming sensibilities of American hospitality, with the grand efficiencies of the British.”

Visitors who take advantage of the grand re-opening package, will be among the first to experience a restored and upgraded historical gem, which combines traditional British grandeur, with evocative modern offerings.

About the Historic St. Ermin’s -- Courtyard and Public Spaces
Built originally on the site of a monastery in the Victorian era, the St. Ermin’s has functioned as a hotel since 1900. The property’s original courtyard garden has been restored and lushly replanted; the metalwork arch rebuilt between the gothic creatures guarding the entrance, creating a unique sense of arrival. The St. Ermin’s garden courtyard provides a relaxing haven and a true sense of seclusion, surprising given the hotel’s location in the center of bustling London.

The original foyer of the St. Ermin’s, created by British designer J.P. Briggs, was regarded as one of the most delightfully theatrical public spaces of its time when it opened in London. This sense of drama and scene-setting has been given a distinctly contemporary feel of easy luxury, by Los Angeles designer Dayna Lee, who added a colorful, textural feel to the grand opening space -- adorned by period pieces of artwork, one of a kind collectibles from Asia and the Far East, and soft, welcoming lighting.

The public spaces boast sweeping staircases, curved balconies, sumptuous plasterwork and a wildly romantic Baroque ballroom, all lovingly restored to the strict specifications of a listed London building.

The Caxton Grill, http://www.sterminshotel.co.uk/Restaurants-Bars/Caxton-Grill, offers innovative modern European fare, served by informal, attentive staff amidst a striking, contemporary dining environment.

Guest Rooms
The hotel’s completely updated 245 rooms and suites have been designed to make guests feel relaxed and at home at their exclusive Westminster address.

The warm accommodations evince a global, textural influence, which creates a sense of calm and repose. No luxury has been overlooked -- crisp bed linens, sumptuous soft furnishings and inviting bathrooms with indulgent White Company products, encourage guests to slip on a fluffy bathrobe and pamper themselves.

In room amenities include:

  •          Luxurious White Company products
  •     
  •      Fluffy bathrobes
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  •      State-of-the-art LED TV entertainment system
  •     
  •      Desk with multi-national electrical sockets
  •     
  •      Wireless and wired internet
  •     
  •      Telephone • Radio with MP3 docking station
  •     
  •      Hairdryer
  •     
  •      In-room refreshments, including cafetiere and tea making facilities
  •     
  •      Mini-bar
  •     
  •      24-hour room service

Location, Location, Location
The St. Ermin’s hotel is situated in a quiet enclave within Westminster, yet at the hub of activity in the center of London; it is located at Caxton Street and Broadway, just off Victoria Street. It is within easy walking distance of Parliament Square, the London Eye, Westminster Abbey, Houses of Parliament, numerous businesses and governmental ministries, Buckingham Palace, St. James Park, The Green Park, Piccadilly, and Queen Elisabeth II Conference Center.

The St. Ermin’s is a historically meaningful structure, originally constructed as mansion flats on the site of a 15th century monastery. In the early 1900s, the structure was converted to the St. Ermins hotel. It was purchased by Philadelphia-based Amerimar Enterprises in 2010, which completed its extensive renovation in April, 2011.

Style and Sustainability
The renovation allowed the St. Ermin’s to introduce green elements including: sustainable woods in the furnishings, recycled content in the carpets and textiles, energy efficient lighting and cooling systems, sustainable seafood & locally grown organics in the restaurant and catering, on-site water filtration to replace plastic bottles, and a program of recycling cardboard, paper, plastic and glass.

Amerimar’s Hutton Hotel, sister property to the St. Ermin’s based in Nashville, Tennessee, has received national acclaim for its green and sustainable features, making it a recognized leader in sustainable hotel development and operations.

ABOUT AMERIMAR
Amerimar has a 20 year track record creating and operating unique and successful hotel projects. Recent projects include The Hutton Hotel (Nashville Tennessee), The Hotel George (Washington, D.C.) and the Hotel Derek (Houston, Texas).

Amerimar’s focus is on creating, designing, branding and operating profitable hotels with distinct points of differentiation. In a world of increasing commoditization, Amerimar creates truly unique, memorable and successful projects to which customers respond. Amerimar has also emerged as a leader in green hotel development.
Amerimar’s hotels include some of the finest, most distinctive independent luxury properties in the U.S. Most recently, Nashville’s Hutton Hotel, was named to Conde Nast Traveler’s 2010 Hot List of best luxury hotels worldwide.

The Hotel George, created by Amerimar in 1999, was Washington D.C.’s first boutique hotel and was part of Preferred Hotels and Resorts, as was the Hotel Derek, which was a Hot List winner in 2002.

Media Contact:

Michael G. Frenkel
M Frenkel Communications
(212) 330-8120
(201) 317-7035 (mobile)
michael(at)mfcpr(dot)com

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