ReNew Life Starts a Movement with the “How Does Poo Move You?” Video Contest

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Distributor of natural health care products, ReNew Life Formulas, launches an innovative sweepstakes to encourage conversations around elimination and digestive health.

As someone who has been involved with natural health for decades now, I’m surprised that people are still embarrassed about elimination. I want to see these short, funny videos spark a movement in digestive health.

Tampa Bay, Florida-based manufacturer and distributor of natural health care products ReNew Life Formulas announces a new sweepstakes to encourage conversations surrounding elimination and natural digestive health. Visitors to the sweepstakes site are encouraged to create a video, no longer than 90 seconds using their creativity and humor to convey how elimination affects their daily life.

“As someone who has been involved with natural health for decades now, I’m surprised that people are still embarrassed about elimination. I want to see these short, funny videos about elimination spark a movement in digestive health!” says ReNew Life founder, formulator and president, Brenda Watson. “I’m passionate about digestive health and healthy elimination. How well and how often you eliminate is critical to good health, and I want to find funny ways to make going to the bathroom a topic of conversation.”

The “How Does Poo Move You?” Sweepstakes starts April 2nd and will award 4 prizes for the best, most imaginative videos. The grand prize winner will receive $3,000 in cash and $1,000 in ReNew Life products, plus first, second and third runners up will also win cash and ReNew Life products. Video submissions will be judged based on overall artistry and humor, but judges will also take into account video votes, video comments and video sharing on the contest site, so contestants are encouraged to promote their video and solicit votes through social media outlets.

Participants in the sweepstakes should be aware of the contest rules and be sure that their submission is appropriate for a broad audience. “We’re looking for clever, sensational, and conversation-starting videos. Funny is good.” says Watson, “But be sure to keep the content clean and focus on the benefits of healthy elimination.”

In addition to encouraging digestive health conversations, the ReNew Life sweepstakes will also take aim at the global water crisis. Nearly one billion people lack access to safe water and over half of the world’s hospitalizations are due to water-related disease. ReNew Life will match all cash prizes with a charitable donation to is a non-profit organization that helps provide safe drinking water and sanitation to people in developing countries.

About ReNew Life
Named America’s No. 1 Digestive Care and Cleansing Company by SPINS, ReNew Life Formulas develops and manufactures a full spectrum of natural digestive care products and functional foods. Founded in 1997 by Brenda Watson and Stan Watson, the company has built a reputation upon making superior-quality products and providing outstanding customer service and educational support. Each ReNew Life product is made from only the finest raw ingredients, and the company’s analysis and manufacturing practices set the benchmark for others in the industry. Above all, ReNew Life is dedicated to helping their customers achieve and maintain optimal health, increase their energy and enhance their mental clarity.

For additional information about the “How Does Poo Move You?” Sweepstakes visit or email: tpatterson(at)renewlife(dot)com.


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Tina Patterson
ReNew Life Formulas
800-830-4778 ext. 262
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