Interior Designers to Pursue Ultimate Goal--Designing Happiness--at 8th Annual Business of Design Conference, September 1-2, New York City. Registration Now Open

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In its 8th year, the Business of Design Conference ( continues to grow and continues to be the only national event focused on improving the business practices and bottom line success of interior designers. This year's theme, Designing Happiness, links that emotional state with the business elements that also lead to happiness. Happiness in business means the ability to eliminate headaches, avoid crises, secure ideal clients, implement streamlined systems, create superior designs, and most importantly, consistently deliver the type of bottom line profits that will enable you to build a secure and financially independent future.

Interior designers share ideas at a recent BoD Conference

"My first BoD Conference was like divine intervention. Seven years and 15 new employees later, I'm still attending!" (Debbie Baxter, Baxter Design Group.)

Held in the Grand Ballroom of the historic Roosevelt Hotel in New York City, the 2011 BoD Conference is bringing together best-selling business authors and faculty members of the nation's most prestigious business schools, all with a message tailored just for interior design professionals. As long-time conference attendee, Doug Greiwe, observed about the unique combination of educational content and inspiration, "This is the one event that I cannot afford to miss both as a designer and a business owner."

The BoD Conference also features founder David Shepherd and his annual state of the industry address, technical "skillsets" to ensure attendees understand the latest design technology, and inspirational "vignettes" from designers themselves. In fact, the sharing of best practices while on site is a core value of the BoD Conference.

And for the first time, the BoD Conference is working with other industry experts to help promote their events, enabling individual attendees to tailor a particularly valuable agenda. Popular add-ons include Steve Nobel's Luxury Experience Option (LEO) for ultra high-end designers, and Vita Vygovska's SHIFT workshop for sole practitioners and small firm managers. Information on both of these events is available at

"With the Recession now in the rear view mirror, we have truly raised the bar for the nation's interior designers," said BoD Conference founder David Shepherd. "In addition the the most renowned roster of speakers we've ever had we also have great partnerships with companies like Cosentino/Silestone that is offering a contest and giving away free trips to Spain, Kravet who is offering free tours of their fabulous design studio to lucky winners, and Design Sherpa, who is an important media partner. All in all, this is shaping to be a blowout event!"

The Business of Design Conference has limited seating and sold out months in advance last year. The lowest pricing is offered to the earliest registrants.

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