Chatsworth, CA (PRWEB) April 4, 2011
Cleopatra's Choice, the only online destination where one can shop skin care and beauty products based on the region they are from, is adding a new addition to its selection - unrefined pure Shea Butter from Africa. Shea Butter is an ingredient that is widely used to make cosmetics and skin care creams hydrate and moisturize better, as well as make lotions last longer. In its purest form, it carries a much richer concentration of vitamins and minerals which help keep skin hydrated and seal in moisture.
Long known as a long lasting moisturizing cream, shea butter is farmed by women villagers in various parts of Africa. There is a long process for making the butter, from selecting the right kernels, separating the nut from the shells of the kernels to grinding the kernels. The butter is then heated and mixed in large pots until the oil separates from the butter and a thick, vitamin-rich butter is produced. All this is very hard physical labor and is exhausting work. Because of this Cleopatra's Choice has partnered up with shea farms that are Fair Trade and pay the women farmers sustainable, fair wages for their work.
There are also various types of shea butter on the market today, starting from Grade C to grade A. Grades C and B usually are somehow refined or processed in order to extract the vitamins and nutrients from the butter. Usually these vitamins are then used as ingredients in other skin care products and cosmetics. Grade A on the other hand means the shea butter is not processed and unrefined in any way, leaving in the pristine condition and full of nutrients, like the same day it was harvested. Cleopatra's Choice is proud to only offer Grade A, unrefined, Fair Trade and organic shea butter to its clients. This is similar to the argan oil from Morocco that Cleopatra's Choice offers, in that the retailer invests in only the purest form of the base ingredient.
In addition to the pure butter itself, Cleopatra's Choice also now offers African black soap, which is a special soap made with shea butter as well as oil from the shea nut. African black soap is also sometimes referred to as "shea butter soap" and is a great complement to the shea butter products, when used in the shower or as a facial soap. Finally a visitor can also select a jar of butter that was scented with all natural essential oils such as Lavender, Bergamot or Grapefruit. Body lotions, lip balms, hand creams and other products made with shea butter as the active ingredient are also available for purchase.
A visitor can find products from anywhere in the world on the Cleopatra's Choice websites, including salt from the Dead Sea, Argan Oil from Morocco and beauty products made in Australia, Japan, New Zealand and of course the United States. The African butter made from the Shea Tree is just the latest addition to this wide repertoire of unique and exotic, but highly effective products from around the planet.
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