HTC Partners with SDL Trisoft to Enrich Product Information

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Component Content Management solution helps advance customer satisfaction

We're always looking to enhance the way we communicate with consumers at all touch points. This includes not only designing products that delight our customers, but also innovating in how we create relevant content for them

At the Content Management Strategies/DITA North America conference, SDL, the leading provider of Global Information Management solutions, today announced that HTC Corporation, the leading smartphone design company, has partnered with SDL Trisoft, to enrich its product information for its customers on all fronts.

"We're always looking to enhance the way we communicate with consumers at all touch points. This includes not only designing products that delight our customers, but also innovating in how we create relevant content for them," said John Wang, Chief Marketing Officer, HTC. "This breakthrough content management mechanism is helpful in providing more relevant and rich product information to our customers in a timely manner. Such information is delivered via all channels - online, offline, and on the device."

"HTC's stellar growth demands prompt and comprehensive development, delivery, and localization of product information. HTC is impressive in the speed in which it builds out processes and infrastructure to delight its customers with easy-to-access, dynamic content. We are pleased to partner with such a forward-thinking organization," said Kevin Duffy, CEO, SDL's Structured Content Technologies division.

SDL Trisoft is a Component Content Management system specialized for DITA and multichannel publishing. The software tracks and manages the relationship of thousands of topics of technical information through the lifecycle of content creation, review and publishing. Recognized for its unique Publication Manager and Multilingual Content Management capabilities, SDL Trisoft empowers writers and publishers to organize content into publications and track their release to global markets.
For more information about SDL Trisoft please visit our website: http://www.sdl.com/htc

About SDL
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey -from brand awareness, to sales and after-sales support- and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit http://www.sdl.com.

About SDL Structured Content Technologies
SDL's Structured Content Technologies division is the worldwide leader in Component Content Management and Dynamic Publishing software. Leveraging XML standards such as DITA and S1000D, the division's suite of products empower global companies to efficiently create, share, manage and publish technical information that is up to date and tailored to the interests of their global customers.

For additional information:
SDL Americas - Mary Parsons
+1 781 756 5454
mparsons(at)sdl(dot)com

Kirk Communications for SDL - Anarita Droukas
+1 603 766 4945
natet(at)kirkcommunications(dot)com

SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120
amyhall(at)sdl(dot)com

SDL ASIA Pacific - Richard Delanty
+81 90 6695 5313
rdelanty(at)sdl(dot)com

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NATHAN TENNANT
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