Just Published - PR News' Top 100 Case Studies in PR

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From social media campaigns to measurement strategies and budget breakdowns, PR and marketing professionals will learn about the most successful strategies and tactics employed by corporations, nonprofits and agencies in the just-published, fifth volume of PR News' Top 100 Case Studies in PR. The guidebook features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for maximizing the effectiveness of your communications initiatives and to help you reach your bottom-line goals.

From social media campaigns to measurement strategies and budget breakdowns, PR and marketing professionals will learn about the most successful strategies and tactics employed by corporations, nonprofits and agencies in the just-published, fifth volume of PR News' Top 100 Case Studies in PR. The guidebook features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for maximizing the effectiveness of your communications initiatives and to help you reach your bottom-line goals.

The PR News Top 100 Case Studies in PR Guidebook is available at
http://www.prnewsonline.com/store/49.html

From the publishers of PR News, the Top 100 Case Studies in PR guidebook is packed with useful, specific, "how they did it" case studies — a team resource for years to come. The 300+ page guidebook includes insights from companies of all sizes and across a wide range of industries that have demonstrated some ingenuity, innovation or integrated thinking — illuminating communications as a discipline that has proven its indispensability for business practices.

Corporations, brands, nonprofits and agencies profiled in the guidebook include Aflac, American Lung Association, APCO Worldwide, Apple, Best Buy, Big Ten Network, Booz Allen Hamilton, Bravo, Canadian Broadcasting Corporation, Carmichael Lynch Spong, Charter Communications, Chase Card Services, Children's Healthcare of Atlanta, Citi, The Clorox Company, CNN, Coca-Cola, Cohn & Wolfe, Comcast, Cone Inc., Coyne PR, Deloitte, DePaul University, Discovery Communications, Edelman, Fox Cable Networks, H&R Block, Heineken, IBM, Johnson & Johnson, Ketchum, Lenovo, Macy's, MTV, MWW Group, PR Web, Royal Caribbean, University of Iowa, United Airlines, UPS, U.S. Military Academy at West Point and numerous other organization of all sizes and budgets.

Case Study Chapters include:

Branding
Community Relations
Crisis Management
Digital PR
Employee Communications
Events
Measurement
Media Relations
Product Launch
Public Affairs
Social Responsibility

"We've been able to talk to the top PR practitioners who were willing to take us behind the scenes of their PR initiatives so that we can produce the industry's go-to blueprint for executing outstanding PR campaigns," says Steve Goldstein, editorial director of PR News. "While there are clearly more than 100 great case studies in PR, we think the ones offered in this book will help the industry navigate this challenging business landscape."

The PR News Top 100 Case Studies in PR is available at http://www.prnewsonline.com/store/49.html

The PR News Top 100 Case Studies guidebook covers all areas of PR, from crisis management and media relations to corporate social responsibility to media relations. It has a mix of companies of all sizes, and campaign budgets of all levels to give you a behind-the-scenes look at the successes, mistakes and lessons learned of all kinds of PR initiatives. This is just a taste of the leading communications strategies you'll find in the pages of the PR News Top 100 Case Studies in PR guidebook.

About PR News:
The PR News family of products includes PR News, PR News Webinars, Workshops and Conferences, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. For more information, go to http://www.prnewsonline.com and http://www.prnewsonline.com/facebook.

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Amy Jefferies
PR News
ajefferies(at)accessintel(dot)com

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AMY JEFFERIES

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