We-Vibe Attracts Veteran CEO as the Company Experiences Record Breaking Growth

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Veteran executive Danny Osadca to lead global expansion in the sexual wellness industry

Standard Innovation Corporation, the company behind the best-selling We-Vibe, announced the appointment of veteran executive Danny Osadca as Chief Executive Officer.

The Ottawa-based company has experienced explosive growth since the 2008 launch of the original We-Vibe, which has become the fastest-selling product in its class in history. Osadca brings a wealth of leadership experience to the Standard Innovation team. He is well-known in the business world for his accomplishments as previous CEO of DY4 and Med-Eng, as well as many other successful and transformative business ventures.

“With expanding distribution on every continent and the opportunity to develop a truly global brand, Danny brings us leadership experience and skills that will be critical to our sustained success,” states company founder Bruce Murison. “We are thrilled to have been able to attract someone of his calibre to lead our excellent team.”
“I'm joining the company at an exciting time,” states Osadca. “The We-Vibe team has realized remarkable success by introducing a product that changes people's lives. With significant and consistent growth in annual sales, and in this position as the world's best-selling product in its category, the groundwork has been laid for major growth to the next level. ”

About the We-Vibe
As the perfect intimate gift, the We-Vibe is the fastest-selling sexual wellness product of its type in history. We-Vibe products are distributed by drug stores and fine boutiques in over 50 countries and used by over a million people worldwide to add more fun and intimacy to their loving relationships. The patented, C- shaped We-Vibe II can be worn while making love, allowing both partners to enjoy a truly shared experience. The We-Vibe Touch is a soft and flexible rechargeable intimate massager crafted from medical-grade silicone. The We-Vibe Salsa and Tango are powerful, rechargeable and waterproof massagers in discreet, lipstick-sized shapes. The We-Vibe products are a global sensation, garnering rave reviews, massive media coverage and major awards. For more information, visit http://www.we-vibe.com.

For media enquiries please call +1 613 828 6678 x 227 or email press(at)we-vibe(dot)com.


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Sarah Bobas
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