Facebook Fan Appreciation Weekend At Myrtle Beach Campground Makes For Online And Offline Fun

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Event Celebrating Ocean Lakes Family Campground's 2nd Year On Facebook And 24,000 'Likes,' Garnered Nearly 250,000 Facebook Impressions

Ocean Lakes Family Campground (http://www.OceanLakes.com) in Myrtle Beach, S.C., had a successful second annual Facebook Fan Appreciation Weekend this past weekend, April 1 and April 2. More than 70 people who 'like' Ocean Lakes on Facebook (http://www.facebook.com/oceanlakesFB?v=app_4949752878) gathered on site and nearly 200 participated online for an interactive weekend to commemorate the 2-year anniversary of the campground's launch on the social networking site.

Decked out in their matching Facebook Fan Appreciation Weekend T-shirts, attendees on-site participated in games and competitions that were viewable online through video and photos posted on the campground's Facebook page. The weekend had its first “Virtual Ocean Lakes Experience” contest for people logging onto their computers to participate over the weekend. Several participants took creative snapshot of their virtual weekends at Ocean Lakes.

People who 'like' the campground on Facebook can vote until 11 p.m. on April 11 for the winner. He or she will receive an Ocean Lakes goody bag and a choice of either two free nights of camping or a $40 Ocean Lakes gift certificate.

Overall, the weekend's on-site and online events generated nearly 250,000 Facebook impressions and the Ocean Lakes Facebook page gained about 100 new 'likes' during the weekend event. Well over 400 photos were added into the Ocean Lakes' Facebook photo album and 10 videos were posted.

“Once again, we had an amazing time celebrating our presence on Facebook with our Ocean Lakes family,” said Barb Krumm, Director of Marketing and Public Relations for Ocean Lakes Family Campground. “So many people said that they'd had a blast throughout the weekend. We were blown away by the interactions we received by expanding our weekend and making it something people could get involved in virtually as well as in person.”

Since joining Facebook in April 2009, Ocean Lakes Family Campground has gained more than 24,000 'likes.' It was verified as an authentic Facebook page in February 2010 after passing the 10,000-fan mark. On average, nearly 9,000 people visit the campground's Facebook page each week with daily posts generating around 16,000 daily impressions.

For more information about Ocean Lakes Family Campground, visit http://www.oceanlakes.com or 'like' the campground on Facebook.

About Ocean Lakes Family Campground

Ocean Lakes Family Campground, a division of The Jackson Companies, is the largest campground on the East Coast and one of the largest in the United States. Located in Myrtle Beach, S.C., it has received numerous awards for excellence. It is the 2008-2009 National “RV Park of the Year” and has received that honor from the National Association of RV Parks and Campgrounds (ARVC) four times. In 2006, Ocean Lakes received the prestigious South Carolina Governor’s Cup for making a significant economic impact on South Carolina. Ocean Lakes covers 310 oceanfront acres with nearly one mile of beachfront. It offers 3,447 sites — 893 of which are large and pull-through to accommodate larger RVs. It was built by Mary Emily and Nelson Jackson and their five daughters, starting in 1970. It opened with 30 campsites and one bathhouse in 1971. On an average seasonal day, Ocean Lakes has 25,000 - 30,000 guests enjoying the countless amenities that have made it a local favorite and a national vacation destination.

Ocean Lakes Family Campground is a division of The Jackson Companies, a family-owned enterprise that includes Prestwick Golf & Country Club, Ocean Lakes Properties, Crystal Lake Mobile Home Village, Ocean Lakes RV Center, and the master-planned development SayeBrook.

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Monique Newton

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