ERA to Host 21st Annual Trade Show for Direct-to-Consumer Marketing Industry

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Registration Opens Today for 2011 ERA D2C Convention at Wynn Hotel, Las Vegas, September 13-15 Free “Show Floor Only” and Discounted Registration Available for ERA Members until July 1

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The D2C Convention has become the premier industry event, bringing together the global direct-to-consumer community in one place to learn, collaborate and connect with key decision makers

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that registration opens today for the 2011 ERA D2C Convention, the association’s 21st annual event. The 2011 ERA D2C Convention is scheduled for September 13-15 at the exclusive Wynn Hotel, Las Vegas.

“The D2C Convention has become the premier industry event, bringing together the global direct-to-consumer community in one place to learn, collaborate and connect with key decision makers,” says Julie Coons, ERA president and CEO. “Building on the momentum of last year’s show, ERA will offer an array of high-energy special events, expansive exhibits and a robust education line-up to help you achieve greater success in your business.”

The 2011 ERA D2C Convention is returning for its second year at the Wynn Hotel, Las Vegas, where more than 4,000 attendees and 120 exhibitors are expected to converge for “The One Show for Direct-to-Consumer Marketing.” The event will feature the Meet & Greet Lounge, an ideal place for attendees to come before the Show Floor opens to conduct meetings and make deals in a comfortable, open and relaxed environment, as well as the New Product Showcase, where the industry’s hottest new products will be displayed.

Other highlights of the 2011 ERA D2C Convention are free networking lunches on the show floor and an educational agenda focusing on the four pillars of direct response marketing: television, radio, Internet and mobile.

For a limited time, ERA is offering its members free Show Floor Only Passes and reduced rates for All Access Pass registration. Members who register by July 1, can get free access to the show floor, exhibitor suites, networking lunches, Meet & Greet Lounge and the Premier General Session; or pay only $825 for an All Access Pass, which includes all of the above PLUS valuable networking receptions and education sessions. Non-member early bird rates are just $99 for Show Floor Only Pass, and $1,399 for an All Access Pass. After July 1, Show Floor Only Pass rates increase to $99 (members) and $149 (non-members); and All Access Pass rates to $1,100 (members) and $1,599 (non-members).

For more information or to register, please visit

About the 2011 ERA D2C Convention
The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit

About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit

Media Contact
Vi Paynich
Content Manager
Electronic Retailing Association
Tel. 909-606-3406


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