hfa Wins Another Best of Show for Digital Marketing Excellence

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Marketing Agency Takes Home Five “BEST” Awards in Internet Advertising Competition

Hitchcock Fleming & Associates (hfa) earned BEST OF SHOW RICH MEDIA ONLINE AD and BEST HEALTHCARE PROVIDER RICH MEDIA ONLINE AD in the international Web Marketing Association’s (WMA) 9th annual Internet Advertising Competition (IAC) Awards. hfa won for development of Akron General Health System’s Our ER Wait Times banner. For the second consecutive year hfa has won BEST OF SHOW in a WMA competition.

The full-service marketing and communications firm based in Akron, Ohio, won four additional IAC BEST awards.

The IAC Awards are conducted annually by the WMA to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

Judging criteria were based on creativity, innovation, impact, design, copywriting and use of the medium.

Consumers could click on hfa’s winning Akron General banner ad to learn current average wait times for the health system’s four emergency departments.

“Akron General provides the community with access to exceptional care. ‘Choice’ is the platform for our marketing campaign because the health system believes in promoting choice among consumers. This very successful campaign helped position us as the first choice for emergency care,” said Mary Brackle, Akron General director of marketing. “hfa deserves accolades for taking our ER wait time concept and transforming it into a successful digital campaign.”

Jack DeLeo, hfa chairman/CEO, said, “Akron General educates consumers about the importance of speaking up about healthcare choices and gives them tools to understand the options available to them. This marketing campaign provides the reasons for choosing Akron General and arms consumers with appropriate information when the need for a hospital arises.”

Nick Betro, hfa president/chief creative officer, said, “The campaign tagline hfa created for Akron General is The Choice You Can Believe In. While the campaign strategy focuses on choice, it also integrates trust, which is an identity that Akron General has established in the community through a history of reliable, dependable and compassionate care.”

hfa also won BEST awards for:
1.    The Goodyear Tire & Rubber Company Assurance® ComforTred® Touring Mobile Tag, BEST MOBILE MOBILE APPLICATION
2.    AkzoNobel/LIQUID NAILS® Adhesive PROfile email, BEST MANUFACTURING EMAIL MESSAGE
3.    Choice Hotels International® Triple Your Points banner, BEST HOTEL and LODGING RICH MEDIA ONLINE AD
4.    Cernium/Archerfish® Eye Think banner, BEST MANUFACTURING RICH MEDIA ONLINE AD

hfa previously won the 2010 overall BEST OF SHOW and BEST MANUFACTURING WEBSITE for Glidden.com in the WMA’s annual WebAward Competition.

"Each year the creativity and excellence in online advertising continue to rise," said William Rice, president of the Web Marketing Association Inc. "The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry."

2011 IAC judges represented some of the best in the Internet advertising community, such as Google, IBM Interactive and CNN News Group. View hfa’s IAC award-winning work at http://www.teamhfa.com/pr/2011/2011_IAC_Awards/.

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About hfa
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in wildly creative solutions firmly grounded in sound strategic insights. Its fresh thinking has driven eye-opening consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients. Among its clients are The Goodyear Tire & Rubber Company, one of the world’s largest and most successful tire companies; Glidden® Paint, a brand that’s been defining the consumer paint market since its introduction of the first latex paint; KraftMaid®, a top cabinetry manufacturer; Choice Hotels International®, a globally successful lodging company; LIQUID NAILS® Adhesive, a leading manufacturer of construction adhesives since 1962; and Akron General, one of Northeast Ohio’s leading healthcare systems. hfa’s areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media. To learn more, please visit http://www.teamhfa.com.

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteer professionals, it is made up of Internet marketing, advertising, PR and design experts who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to websites. Since 1997, the Web Marketing Association's annual WebAward Competition and Internet Advertising Competition have been helping interactive professionals promote themselves, their companies and their best work to the outside world. Now in its 15th year, the WebAward Competition has become the premier event for Web developers and marketers worldwide.

Press Contacts:
Hitchcock Fleming & Associates Inc., 330.376.2111
Jack DeLeo, Chairman/CEO, jdeleo(at)teamhfa(dot)com, Ext. 6906
Nick Betro, President/Chief Creative Officer, nbetro(at)teamhfa(dot)com, Ext. 6913
Pat Kunklier, Director/Public Relations, pkunklier(at)teamhfa(dot)com, Ext. 6963

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