New Customer Relationship Management Solution Wins Tech Innovation Award

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Fantail Consulting & Technologies, LLC and its Customer Relationship Management (CRM) solution, EventSalesFA, have won the 2011 MTO Tech Innovation Award in the “Best in Marketing and Communication” category. EventSalesFA is a first-of-its-kind cloud-based CRM, which is configured specifically for the Events, Trade Show, and Association Industries. MTO honored Fantail for implementing this CRM for the National Restaurant Association.

At the MTO Technology Summit last week in Chicago, Fantail Consulting &Technologies, LLC of Columbia, Maryland has won the 2011 MTO Tech Innovation Award in the “Best in Marketing and Communication” category.

The MTO Summit is the premier conference for technology in the $106 billion dollar* exhibit and events industry. The Tarsus Group manages the MTO Summit, a technology conference for meeting industry professionals, and MeetingTechOnline, a digital resource for event industry technology. During this year’s Chicago Summit, Tarsus announced Fantail’s achievement along with seven other winners in various technology categories.

Fantail received the award for its development of EventSalesFA, a first-of-its-kind CRM solution exclusively for exhibition and event sales, which the company deployed for the Chicago base National Restaurant Association (NRA). EventSalesFA gave Fantail and NRA the power to migrate 10 years of historical data for NRA’s exhibits division, 3 years of sales activity history and thousands of accounts with contacts. What set EventSalesFA apart is its features and functionalities. It fully integrates with NRA’s expo management software. It also give their sales and marketing teams an enterprise-class, cloud-based sales development and management system, and overall, it improves collaboration on sales, customer service, and lead to better sales conversion rates.

“The National Restaurant Association needed their leads, prospects, customers, and all of their data to work together, and that’s exactly what EventSalesFA provided to NRA,” said Pat Pathade, CEO of Fantail.

“We are pleased to recognize the technology providers that have taken this industry to the next level of innovation,” said Stephen Nold, president of Tarsus Advon. “They have helped to reduce costs, streamline business processes and generate revenue streams in what has been a challenging time in the meetings industry. We congratulate them and thank them for their contributions.”

About Fantail Consulting & Technologies, LLC
Fantail Consulting & Technologies, LLC provides business technology consulting services, and develops fully integrated business technology solutions based on cloud computing and open-source software for corporate, government and non-profit organizations. Fantail is a Salesforce.com Consulting Partner and offers CRM and database management solutions, Drupal “no-custom code” websites, systems consolidation and integration solutions using Talend; project management, full-service software implementation, and personalized staff training on all projects. For more information, visit http://www.fantailtech.com.

About Tarsus Group plc
Tarsus Group is an international B2B media company creating industry-leading events, publications and online media since 1998. Tarsus Group’s portfolio of exhibitions, conferences, publications, and online media including TSNN http://www.tsnn.com, spans across the Americas, Europe, Asia, and the Middle East. With its head office in Dublin, and offices in London, Paris, Milwaukee, Boca Raton, Shanghai, and Dubai, Tarsus extends the global reach for business professionals with more than 80 properties in a diverse range of industries including medical, aviation, manufacturing, finance, talent management, IT, marketing, and a growing portfolio focused on the events industry. To learn more visit http://www.tarsus.com.

About Tarsus Advon
Based in Austin, Tarsus Advon properties include MeetingTechOnline and the MTO Summits. MeetingTechOnline is a team-driven online publication and community portal that provides technology information and education for the meetings industry. The team conducts research with show organizers, technology suppliers, and industry experts. Qualitative and quantitative data are respectively gathered though primary sources and survey analysis. Twice-annual MTO Summits are designed to educate event and exhibition professionals about the latest trends and developments in technology for face-to-events. Tarsus Group acquired MeetingTechOnline and the MTO Summits in 2010 creating Tarsus Advon. To learn more visit http://www.mtosummit.com.

For additional details and information, please contact:
Michael J. Hatch, President
Fantail Consulting & Technologies, LLC
http://www.fantailtech.com
Tel: 240-603-6044
mike(at)fantailtech(dot)com

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