HPP Food Services Debuts as Nation's First West Coast Contract Provider

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Enables inaugural customer Gourmet 101 to offer refrigerated value-added seafood with 30-day shelf-life

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As further testimony to the food industry’s embrace of high pressure processing, a new West Coast company, HPP Food Services (HPPFS), has opened its doors to provide the post-packaging treatment on a contract services basis. Using a high-production horizontal HPP system from Avure Technologies, the plant has a capacity of 264,000 pounds per 20-hour workday.

“Food safety has become such a critical issue today,” observes Susan Ricci, President of the Wilmington, Calif.-based HPP Food Services. “Retailers are also becoming more sophisticated, looking for food products that are all natural while offering extended shelf-life to cut down on waste. High pressure processing destroys harmful micro-organisms and keeps products pathogen free without preservatives, so there are a lot of reasons why it makes sense.”

HPPFS will operate an Avure 350L HPP system, which has the capacity to process over two tons per hour–the industry’s highest throughput. HPPFS will also offer other value-added services such as labeling, kitting, shipping, and cold storage. The facility’s location in the south bay area of Los Angeles makes it ideal for food processors in southern California.

HPP Food Services’ inaugural customer is Gourmet 101, a nearby food processor. Gourmet 101 is currently rolling out a new line of refrigerated value-added seafood consisting of four varieties of fresh fish (shrimp, tilapia, salmon, and mahi-mahi) in a sauce, sold in 10-ounce packages. Tailored to today’s consumer tastes for healthful, fresh, and convenient eating, the fish is sautéed with its sauce in the home kitchen and ready to eat in less than ten minutes. When added to rice or pasta, it makes a tasty, nutritious, cooked-at-home family meal.

Gourmet 101 wanted to assure safety and freshness with a 30-day shelf-life for its new product line. “HPP does this with no alteration in taste or texture, so it was the right solution,” says Ricci.

HPP technology is widely deployed throughout the global food industry to protect products as diverse as RTE meats, guacamole, salsas, and hummus, and soups, juices, and deli salads. Avure Technologies (Kent, WA) is the leading system provider, with its high-capacity model 350L-600 HPP system offering the world’s fastest cycle times.

In conjunction with Avure’s laboratory experts, HPP Food Services can provide product development assistance to processors in search of new food applications, especially those aimed at satisfying consumers’ growing preferences for more wholesome products with less sodium and fewer chemical ingredients. The facility can handle all levels of production, from test-marketing small quantities of new products to repeated large volume runs.

“Avure is clearly the worldwide leader in HPP technology, and our 350L system affords the highest level of uptime at the lowest operating cost, which is very attractive for contract customers,” Ricci comments.

“We are excited to welcome HPP Food Services to the ever-expanding network of high pressure processing installations,” states Matt Rutherford, Avure Senior Vice President of Global Sales. “It is very gratifying to play a part in bringing more healthful eating to the consumer arena, and the fact that this is accompanied by a new business opportunity reinforces the value of our technology.”

To introduce its new capabilities to processors, HPP Food Services is holding a day-long workshop and plant tour on May 12, 2011, in Long Beach, Calif. Discussion will focus on food trends and consumer priorities, the science and economics of HPP, and the full range of services offered at the facility, along with a tasting of Gourmet 101 products. For more information or to register for the workshop, visit http://www.responsetrack.net/hppfs or call Kim Mendoza at (562) 743-8996.

About HPP Food Services
HPP Food Services was established in 2011 to provide high pressure processing services on a contract basis from a 7,000 square foot facility strategically located in the metropolitan Los Angeles, Calif., area. The company offers a full suite of value-added services along with easy access to transportation routes that traverse the western United States. For more information, visit http://www.hppfs.com.

About Avure Technologies Inc.
A pioneer in high pressure processing technology, Avure offers total solutions to keep food pathogen free and fresh longer–from recipe development to installation of the fastest, most reliable high pressure presses in the world. A non-thermal process that uses water under very high hydrostatic pressure (up to 6,000 bar), HPP significantly extends product shelf-life while preserving and enhancing natural flavors, colors, taste, and texture. Avure systems currently process the vast majority of all food products undergoing HPP across the globe. Headquarters are in Kent, Washington, near Seattle, with equipment design, manufacturing, and support operations in Vasteras, Sweden; Columbus, Ohio; and regional sales and support operations globally. For more information, visit http://www.avure.com.

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