Honest Tea Joins with the National Forest Foundation for “Bag to Tree” Campaign to Plant 50,000 Trees Across the U.S.

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The Public/Private Partnership will Help Reforest Five Regions Devastated by Forest Fires or Natural Disasters

Bag To Tree Logo

“I’m delighted that we are able to build on our earliest commitment to the planet by planting 50,000 trees this year,” says Seth Goldman, co-founder and TeaEO of Honest Tea.

Consumers can help plant trees this spring – in areas hit hard by wildfires and disasters – without ever getting their hands dirty. Honest Tea® today announced its “Bag to Tree” reforest campaign (http://www.honesttea.com/bagtotree) as it joins with the National Forest Foundation in a public/private partnership to plant 50,000 trees in five regions stretching from coast-to-coast.

Kicking off today, Bag to Tree starts in participating stores, where consumers purchasing four or more bottles of Honest Tea can receive a free reusable shopping bag with a unique code. Redeemed online (http://www.honesttea.com/bagtotree), the code allows consumers to select from the following regions for planting their tree: the West and Rocky Mountains, which have been affected by wildfires; the Midwest, which requires prairie restoration; the Southeast, which requires reforestation; and the Northeast, which requires hydrology (water) renewal.

After redeeming the code and selecting a region for their tree on the website, consumers have access to more information concerning local tree planting initiatives, April 16th Earth Day activities and other ways to support reforestation in targeted areas. The Bag to Tree campaign ends April 30, 2011 or when the 50,000 tree target has been reached.

Honest Tea’s earliest labels featured a “Plant A Tree” icon, highlighting the importance of the natural environment to its mission, and the notion that the business was committed to doing more than just moving cases of liquid around. Thirteen years later, Honest Tea still believes that trees are important. In one growing season, a single leafy, mature tree will produce as much oxygen as 10 people inhale in a year. Just 100 trees are capable of removing two tons of carbon dioxide as well as 1,000 pounds of pollutants annually, including 400 pounds of ozone and 300 pounds of particulates. Trees naturally clean the soil by absorbing chemicals and they provide vital protection from storm-water runoff. In urban areas, tree shade can cool the air by as much as 10 degrees and during windy and cold periods, a windbreak of trees can reduce heating bills by as much as 30%.

“I’m delighted that we are able to build on our earliest commitment to the planet by planting 50,000 trees this year,” says Seth Goldman, co-founder and TeaEO of Honest Tea. “Bag to Tree allows us to support an important sustainability program by joining with the National Forest Foundation, and it allows us to help our consumers be actively involved in helping the environment.”

Honest Tea is promoting and participating in volunteer events around the nation that allow the public to get involved with preserving and beautifying parklands firsthand. Events in April around Earth Day will be held in Virginia, Northern California, Boston, Chicago and Los Angeles, followed by June events in Florida and Atlanta, Georgia. More details on those events can be found here: http://bagtotree.parkvisitor.com/events

About Honest Tea®
Honest Tea® is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

About the National Forest Foundation (http://www.nationalforests.org)
Founded by Congress in 1991, the National Forest Foundation works to conserve, restore and enhance America’s 193-million-acre National Forest System. Through community-based strategies and public-private partnerships, the NFF enhances wildlife habitat, revitalizes wildfire-damaged landscapes, restores watersheds, and improves recreational resources for the benefit of all Americans. The NFF’s Treasured Landscapes, Unforgettable Experiences national conservation campaign is uniting public and private partners to conduct large-scale forest and watershed restoration and revitalize ecosystem resiliency in iconic National Forest System sites around the nation.

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Samme Menke
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