SugarCRM Announces New Integrations with IBM Software

Share Article

New solutions power social business, business intelligence and integration in the cloud

SugarCRM, the world’s fastest growing customer relationship management (CRM) company, today announced new solutions that enhance the ability for enterprises around the world to conduct social business, gain deeper insight into their data, and achieve greater information flow inside their organisations.

The new software builds on the growing relationship between SugarCRM and IBM to help organisations execute marketing programs, grow sales, retain customers and create custom business applications.

Available today, the new solutions include an integration between SugarCRM and IBM LotusLive, new connectors for IBM Cognos Business Intelligence suite and IBM Websphere Cast Iron for SugarCRM integration platform. The announcements were made during SugarCon, SugarCRM’s annual customer, partner and developer conference.

“These new combined solutions and connectors to powerful IBM solutions extends the existing relationship between SugarCRM and IBM,” said Clint Oram, CTO and co-founder of SugarCRM. “As a member of IBM’s Global Alliance Portfolio, we are dedicated to providing compelling solutions for enterprises around the world."

Available Today: Social CRM with SugarCRM for LotusLive

Available today, SugarCRM for LotusLive places social business capabilities into the hands of SugarCRM users. By combining CRM and collaboration capabilities including Web conferencing and document sharing capabilities right inside the Sugar system, sales, marketing and support professionals can better engage with their prospects and customers thus shortening sales cycles and increasing customer satisfaction and loyalty. The integration can be leveraged by both SugarCRM and IBM LotusLive customers.

"Social businesses are more engaged with their customers, partners and colleagues," said Sean Poulley, vice president, social business cloud at IBM and a keynote speaker at this year’s SugarCon. "The integration of SugarCRM and LotusLive allows deeper levels of collaboration across company boundaries making the process of supporting your customers and building loyalty easier and more effective."

As part of the launch of SugarCRM for LotusLive, IBM is offering SugarCRM users a 30-day no charge trial of LotusLive. For more information and to start your no charge trial, visit:

Enterprise Business Intelligence with Cognos and SugarCRM

The newly announced integration between IBM’s Cognos Business Intelligence suite and SugarCRM will offer users of the combined systems advanced reporting, analytics, dashboarding and scorecarding around their CRM data. With the combined solution, organisations can achieve greater insight into sales, marketing and customer support activities, providing predictability into these critical business segments.

Seamless Integration with Websphere Cast Iron

The best way to optimise a CRM system is to populate it with rich data from legacy and other third-party systems. Websphere Cast Iron for SugarCRM makes integration easy, leveraging standard web services to create a seamless flow of data into and out of a SugarCRM instance. And, with Websphere Cast Iron for SugarCRM, you can integrate cloud-based or on-premise solutions with Sugar with the same ease and simplicity.

“Using IBM Websphere Cast Iron integration, SugarCRM users can now extract more value from their CRM investment by getting real-time access to customer information locked away in other enterprise applications,” said David Wilson, vice president, WebSphere Business Partners. “With Websphere Cast Iron integration, SugarCRM clients get a 360-degree view of their customers without logging into multiple applications and are able maximise their productivity."

About IBM:
For more information about IBM, please visit

About SugarCRM
SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than nine million times and currently serve over 800,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact(at)sugarcrm(dot)com, or visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Martha de Monclin

+44 (0)777 168 2434
Email >