"Gay men are a large enough segment of the buying population, with more disposable income than their straight counterparts that the hair loss treatment industry is more than aware of them.
Ft. Lauderdale, FL (PRWEB) April 6, 2011
HairLoss.com, the most comprehensive website in the world providing unbiased consumer information on hair loss conditions and their treatment, has published an in-depth feature report on hair loss in the gay community. Titled "We're gay! We're bald! Get used to it!", the eight-part article is the latest in a series of investigative reports published by the influential website in order to, according to its spokesman, "allow our readers a deeper glimpse into the experience of what it means to be gay and to suffer from hair loss in America today."
Written and researched by HairLoss.com health writer Russ Klettke, the multi-part series focuses on how gay men deal with the typical challenges of losing one's hair; how does hair loss affect self-confidence and self-esteem? When is time to act and which hair loss treatment is the right one? Is there a way to make hair loss look chic and fashionable? For whom is the "shaved head look" the best solution, and is it a look that is here to stay?
"The broadly diverse 'gay community' represents a significant block of those men in large cities and small towns who spend a good chunk of change on expensive hair loss treatments," explains Michael Garcia, Spokesman for HairLoss.com. "Gay men are a large enough segment of the buying population, with more disposable income than their straight counterparts that the industry is more than aware of them. The industry specifically markets to them and has become dependent on them. So investigating this relationship seemed important."
Also explored in depth are concerns specific to the gay culture and it's collective attitude on aging, head shaving and masculinity. "What we find is that hair and hair loss goes right to the heart of the individual gay man," explains writer Klettke. "Is being bald more or less difficult for young gay men than straight men? With the values and norms of the gay culture and the emphasis on youth, masculinity and physical beauty, the answer is mixed. How each individual copes with hair loss comes down to a combination of psychology, physical characteristics, age and social context."
Klettke, who spent four months investigating how hair loss is perceived, understood and lived in the gay community, is a four-time competitor in the Gay Games and a past member of the Board of Governors with the Human Rights Campaign.
"At HairLoss.com, we're always striving to produce original and interesting stories about hair loss, aside from our typical efforts to educate the hair loss public about hair loss conditions and treatments," said Garcia. "Russ's investigation is replete with considerable sensitivity, wit and insight. He is adept and speaking the language of the culture. I believe the gay community will feel both enlightened, informed and amused."
View the report at: http://www.hairloss.com/home/hair-loss-gay-community-report.html