The very highest stakeholders have little time to open themselves up to marketing collaterals, so you need to provide an experience that engages them as much as it educates them
New York, NY (PRWEB) April 7, 2011
Vestas Wind Systems A/S, the world leading supplier of modern wind energy solutions, has announced the launch of the online platform "World of Wind". The interactive communications platform solution was created by digital advertising experts VerticPortals.
"World of Wind" allows Vestas to run multiple continuous online advertising campaigns promoting a variety of Vestas' wind-energy solutions.
Søren Høgsberg, Interim Vice President for Vestas, chose VerticPortals for this assignment. "Their outlook on truly global campaigns has exceeded our expectations. From the very start, VerticPortals came up with an entire strategy for communicating, engaging and driving leads with simultaneous campaigns. The scalability of the platform has cut our time to market for campaigns".
The solution is created as an explorative online environment that enables the users to browse and view relevant content based on their preferences. It is localized for each of Vestas' key markets and includes video messages from the principal executives on a country level to relevant subject experts across the company. An intelligent back-end accurately identifies the interests and goals of users based on their interactions and online behavior. It is then able to personalize the experience as a result.
"The very highest stakeholders have little time to open themselves up to marketing collaterals, so you need to provide an experience that engages them as much as it educates them," said Sebastian Jespersen, CEO of VerticPortals. "The ability to create this engaging personalized premium brand experience ensures that key messages are understood by the target audience".
VerticPortals is a leading independent digital agency whose award-winning solutions blend strategy, story-telling, creativity, and interactive design with comprehensive content that produces tangible business results. VerticPortals believes that if people are engaged when interacting with a brand, they will develop an affinity for that brand.
Vestas is the world's leading supplier of modern wind energy solutions. The company's core business involves the development, manufacture, sale and maintenance of wind technology that uses wind energy to generate electricity. Vestas has installed more than 43,000 wind turbines in 65 countries.
For information regarding "World of Wind", Vestas or their related technologies, please contact Soren Hogsberg in Vestas Wind Systems A/S.
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