Advantage Newspaper Consultants Helps Wahpeton Daily News Increase Advertising Revenue

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ANC's recent Platinum Advantage sales campaign at the Wahpeton Daily News drives revenue using multi-platform ad sales.

Advantage Newspaper Consultants, Inc. (ANC), an industry leader in newspaper advertising sales consulting and digital publication services, announced today that the February 2011 Platinum Advantage sales campaign at the Wahpeton, ND Daily News, a 3000 circulation Wick Communications newspaper, was an huge success. Advertising revenue of more than $86,000 exceeded the annual goal of $75,000 by more than 14.6%.

“Advantage Newspaper Consultants was great to work with. They provided a turn-key advertising program that will help our clients and our newspaper to be successful,” said Ken Hardy, Publisher of the Wahpeton Daily News.

With the newspaper industry challenged with capitalizing online content, ANC assists by providing website advertising sales consulting services for small-to-medium circulation newspapers. Platinum Advantage allows newspapers to provide a bundled package to advertisers by including a newspaper website advertisement, a weekly ROP print advertisement and an advertisement in a customized, monthly digital publication called the eMarket. The eMarket is published online using ANC’s iFolds PRO digital process and is also emailed to an opt-in subscriber list each month.

“With diminished advertising revenue in most newspaper markets, finding ways to get more eyes on the ads without increasing the newspaper’s cost has been the key to boosting advertising revenue. Many mediums are available to advertisers and ANC’s sales consultants are skilled at helping advertisers realize that the newspaper’s multi-platform advertising package puts their products or services in front of print readers, online visitors and opt-in subscribers to the eMarket – which are not necessarily newspaper subscribers – making it the most cost effective way to advertise. Few advertising methods have that kind of total market reach,” says John Jones, ANC Vice President. “As a bonus for the Wahpeton advertisers, we launched a new e-edition of their daily newspaper using iFolds PRO. The ads in the printed newspaper also appear in the e-edition, giving more value to the advertiser. Additional revenue for the Daily News was also created through online subscriptions to the newspaper.”

About Advantage Newspaper Consultants
Founded in 1996, ANC is dedicated to providing newspapers with innovative marketing techniques that enhance readership and profitability by integrating newspaper industry experience with technology. ANC provides compelling marketing, digital processing and consulting services to over 300 North American publications and generated more than $30 million in newspaper client advertising revenue in 2010. Visit http://www.newspaperconsultants.com to learn more about how ANC programs can help your newspaper.

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