EMMY Winning Attorney Creates Path Breaking eMedia Course for Kent State University

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Vorys Partner combines his experience as a former EMMY winning television news reporter and attorney for online media companies such as AOL Inc. to teach graduate journalism students the art of deal making for content.

A. Brian Dengler, a Partner with the law firm of Vorys, Sater, Seymour & Pease, has merged his experience as a former EMMY winning television news reporter and attorney for online media companies such as AOL Inc. to create a path breaking course to teach graduate journalism students at Kent State University how to structure deals to make revenue with online content.

The course is entitled “Advanced eMedia Management,” and is offered as part of a new Masters Degree program in eMedia Management at the School of Journalism and Mass Communications at Kent State University in Kent, Ohio. The course launched this semester.

“Traditional media and online media are scrambling to find new business models to make revenue on news and other content,” Dengler said. “Many journalism programs currently offered focus heavily on the mechanics of doing online journalism, such as designing Web pages. The purpose of my course was to help journalism students go one step further by giving them insight on how deals are structured to make revenue from online content."

The Advanced eMedia Management course covers ownership rights in content, the importance of brand names, and how to leverage those rights to generate revenue. Students learn the mechanics of structuring deals for advertising, affiliate programs, and contracts typically used to acquire and syndicate content. Dengler is a former television news reporter and producer, in which he won an EMMY from the National Academy of Television Arts and Sciences as Executive Producer for the mini-documentary, “Kent State: 10 Years After.” He is a former Vice President and Chief Counsel of AOL Inc. Dengler applies his extensive background in media, the Internet and online businesses to consult clients in the area of ecommerce, eMedia, and online businesses.

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