Crowd Factory Named by AlwaysOn as OnDemand Top 100 Winner for 2011

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Leader in crowd-powered marketing technology recognized for its social media ROI application suite

Crowd Factory, the leader in crowd-powered marketing applications, today announced it has been selected from a pool of competitive applicants to join the AlwaysOn Top 100 list of OnDemand companies for 2011, in the category of “Business Management Applications.” AlwaysOn defines the top 100 winners as pioneers that are disrupting the established Internet ecosystem. With its SaaS suite of social marketing applications, Crowd Factory enables marketers to integrate social engagement across all online programs such as email, web pages, ads and all social networks, turning customers into brand advocates at every touch point.

“As brands invest more heavily is social marketing, the measurement of return on investment (ROI) from social media marketing is becoming increasingly important,” said Sanjay Dholakia, CEO of Crowd Factory. “We’re pleased to be recognized by AlwaysOn as an innovator in social media, not only enabling marketers to amplify their message but also providing the data analytics they need to measure and monetize their social marketing spend."

The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track and optimize these programs in real-time. Applications in the suite also enable customers to create a social database to better understand their audience, pinpoint their most influential fans and reach out directly to super fans.

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, socialize, and share this information is becoming extremely challenging,” says Tony Perkins, founder and editor of AlwaysOn. “By providing innovative technologies that help enterprises better compete in this new era of information complexity and move their data out into the cloud, the OnDemand 100 represent some of the highest-growth opportunities in the private company marketplace.”

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list. Crowd Factory was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at:
http://www.aonetwork.com/AOStory/Announcing-2011-OnDemand-100-Top-Private-Companies

About Crowd Factory
Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction. The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion. Customers include HBO, Sony, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. Crowd Factory is a privately held company based in San Francisco, Calif. For more information about Crowd Factory, please visit http://crowdfactory.com.

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Meredith Obendorfer
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