InterDyn AKA to Exhibit DynamicsADvantage at Microsoft Convergence 2011

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DynamicsADvantage for CRM and DynamicsADvantage for GP integrated with Microsoft Dynamics facilitates ad sales automation and ad billing for broadcasters, publishers and other media companies.

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InterDyn AKA, a leading Microsoft Gold Certified partner specializing in the media and entertainment industry, will exhibit DynamicsADvantage, a comprehensive ad sales automation and ad billing solution for publishers, broadcasters and other media companies at Microsoft Convergence 2011, the premier Microsoft customer event held in Atlanta, GA. April 10-13th.

DynamicsADvantage for CRM is a fully integrated ad sales management system that offers all of the benefits of Microsoft Dynamics CRM as well as capabilities to enhance the sales, marketing and customer service processes of media and entertainment companies. By leveraging the Microsoft stack, Microsoft Office, Microsoft Dynamics ERP, Exchange (Outlook) and integration tools, DynamicsADvantage for CRM provides a consolidated solution that supports a multi-level account hierarchy structure to maintain and manage advertiser/agency relationships and create opportunities and proposals which can be converted into contracts and integrated into an ERP solution.

DynamicsADvantage for CRM works in concert with DynamicsADvantage for GP, a consolidated billing solution that works within Microsoft Dynamics GP to offer flexible billing and bundling, revenue forecasting and reconciliation to provide media companies with a fully integrated, comprehensive solution to resolve complex revenue recognition and billing needs. The DynamicsADvantage solution tracks the relationships and transactions between advertisers and advertising agencies and supports all of the billing and revenue recognition of a media business with the ability to contract with customers for products and services across multiple business units and revenue models.

InterDyn AKA will feature DynamicsADvantage at the Microsoft Convergence expo with live demos highlighting the capabilities of the product to manage advertiser/agency relationships, create opportunities, campaigns, proposals and workflow / pipeline reporting. More information about DynamicsADvantage for CRM and GP can be found at http://www.dynamicsadvantage.com

About InterDyn AKA
For more than a decade InterDyn AKA has been one of the country’s leading Microsoft Gold Certified partners providing Fortune 500 clients with superior delivery, implementation, service and support of Microsoft Dynamics offerings such as Dynamics AX, GP and CRM in addition to SharePoint for collaboration and business intelligence. In recent years, InterDyn AKA has carved out a strong niche in the media and entertainment industry, retaining a number of high-profile companies, an ever-expanding roster that has grown impressively year over year. As a result of extensive interaction with its media clients, InterDyn AKA recognized that many of the larger broadcast and publishing companies were relying on antiquated labor-intensive processes in largely unsuccessful efforts to manage disparate systems across their sales, operations and finance units. InterDyn AKA understands, develops and, most importantly, integrates leading solutions for their media clients. InterDyn AKA provides DynamicsADvantage for GP, a comprehensive billing, revenue forecasting and revenue recognition solution and DynamicsADvantage for CRM, a unified ad sales management solution to facilitate the management of advertiser/agency relationships, opportunities, campaigns, proposals and workflow/ pipeline reporting. More information about InterDyn AKA can be found at http://www.interdynaka.com.

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Bryn Forrest
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