As our audience continues to grow, we see increased engagement on PaymentsJournal through time spent on the site and the amount of content being consumed and downloaded... PaymentsJournal provides tremendous business-to-business brand visibility.
Boston, MA (PRWEB) April 7, 2011
Mercator Advisory Group today announced the addition of Alison Aller to support the rapid growth of PaymentsJournal.com, the only news and information source for payments and bank channel professionals powered by a team of independent, industry analysts.
As Digital Media Consultant, Aller is responsible for reinforcing PaymentsJournal's quality-audience positioning, and supporting the growing number of companies leveraging advertising and marketing opportunities on PaymentsJournal.com to meet their business goals.
"Aller's online media experience and substantial advertising agency background will bring a tremendous level of expertise and strategic vision to support our sponsors and fuel PaymentsJournal's continued strong growth," Brent Watters, director of Marketing for Mercator Advisory Group said.
Aller's background includes 20 years in sales, advertising, and business development, with a special focus on creating high-impact interactive programs in the B2B space. Alison's clients have ranged from regional financial institutions and retailers, to top consumer electronics companies and emerging technology providers.
"As our audience continues to grow, we see increased engagement on PaymentsJournal through time spent on the site and the amount of content being consumed and downloaded," Aller stated. "This type of Web site activity combined with the multitude of marketing opportunities offered on PaymentsJournal (including our Strategy Sessions which provide companies with their own micro-site) provides tremendous business-to-business brand visibility to our advertisers."
Managed by the Mercator Advisory Group, the leading, independent research and advisory services firm exclusively focused on the payments and banking industries, PaymentsJournal delivers extensive news, unique content, expert analysis, views, and shared research to create an information rich community designed for payments and banking professionals, technology providers, investors, and members of the media.
PaymentsJournal content is offered free of charge allowing advertisers to easily reach a highly qualified group of professionals that have buying power.
Learn more about leveraging the unrivaled value of PaymentsJournal.com and contributing to the success of your business by contacting Alison Aller at aaller(at)mercatoradvisorygroup(dot)com or by downloading our Media Kit at PaymentsJournal.com.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also publisher of the online payments and bank channel news and information portal PaymentsJournal.com.