Broadway At The Beach, South Carolina's Premier Tourism Destination, Welcomes 22 New Merchants For 2011 Season

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Restaurants, Attractions And Shops For Apparel, Wine And Home Décor Items Among The Many New Additions

Broadway at the Beach (http://www.BroadwayattheBeach.com), South Carolina’s premier vacation destination, announced the introduction of several new merchants to the festival marketplace in 2011.

A number of unique dining venues, some coming to the state for the first time, will soon call Broadway at the Beach home. These include Capriz “An Italian Feast,” Tilted Kilt Pub & Eatery, Carlos'n Charlie’s Restaurant, Good Time Charlie’s, Baja Bistro and Froyoz.

There will also be more excitement and entertainment with the addition of three new attractions, Legends In Concert, WonderWorks and a special limited engagement which will be named shortly.

Many exceptional retail shops will also open their doors this season and feature a wide variety of products including apparel, wine and home décor. Retail shops premiering this season include Yours and Mayan, FantaSea, Boardwalk Winery, Palmetto Paradise, Allure, Flip Flop Shop, Crabby Jack’s General Store, Lucy Lou’s, Reigning Cats and Dogs, SOL, Caribongo, Everyday is a Holiday and Devo Olive Oil Company.

“The new stores and attractions add more excitement to what is already a dynamic dining, shopping and entertainment experience,” said Patrick Walsh, senior vice president of asset management with the Burroughs & Chapin Company, Inc., parent company of Broadway at the Beach. “We anticipate these new and unique offerings to attract and appeal to a diverse group of visitors to Broadway at the Beach. We continually explore opportunities to enhance the experience of our guests by adding a unique mix of nationally recognized merchants and local specialty shops.”

For more information about Broadway at the Beach, visit http://www.BroadwayattheBeach.com, call 1-800-386-4662, follow Broadway at the Beach on Twitter or “like” it on Facebook.

About Broadway at the Beach

Broadway at the Beach is the largest festival entertainment complex in South Carolina. A $250 million attraction, set on 350 acres in the heart of Myrtle Beach, Broadway features three theaters, 20 restaurants and more than 100 specialty shops as well as attractions, nightclubs and hotels, all surrounding the 23-acre Lake Broadway. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. In 2010, more than 14 million people visited Broadway at the Beach, making it the region’s most popular destination.

Among Broadway at the Beach’s restaurants are Hard Rock Café, Planet Hollywood and Jimmy Buffett's Margaritaville. Broadway at the Beach is also home to three hotels, Hampton Inn, Fairfield Inn and Holiday Inn Express, IMAX 3D Theatre, Ripley’s Aquarium, Palace Theatre, Carmike’s Broadway Cinema 16, the Pavilion Nostalgia Park (featuring nine rides from the former Pavilion Amusement Park), and Celebrity Square, a New Orleans-inspired nightclub district.

Two new attractions, WonderWorks and Legends In Concert, have joined Broadway at the Beach in 2011. WonderWorks features more than 100 interactive exhibits for adults and children, and Legends In Concert is a live musical celebration featuring the world’s greatest celebrity tribute artists.

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Monique Newton

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