MyNewPlace is Fastest Apartment Web Site According to Google’s New Page Speed Tool

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MyNewPlace scored an 89, on a scale of one to 100 (the same score that Amazon.com received). In contrast, the average score for its four major competitors was 73.

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Google's Page Speed confirms what we have been doing all along to enable fast page load times and ensure the industry's best experience for consumers searching for apartments for rent.

MyNewPlace is the fastest of the major U.S. apartment web sites, according to Google’s new Page Speed tool. Page-Speed provides an independent and authoritative means of calibrating and comparing the performance of any web site. Research from Google and many other online marketing firms has consistently shown that site speed and uptime are critical to visitor satisfaction and eCommerce sales. MyNewPlace scored an 89, on a scale of one to 100 (the same score that Amazon.com received). In contrast, the average score for its four major competitors was 73.

Site: Google Page Speed Score

MyNewPlace.com    89
ApartmentGuide.com    85
Forrent.com    80
Rent.com    70
Apartments.com    58

Scores taken on 4/2/11    

“Google’s Page Speed confirms what we have been doing all along to enable fast page load times and ensure the industry’s best experience for consumer searching for apartments for rent,” said Ken Cluff, CTO and VP of Engineering at MyNewPlace. “We continually work to make improvements to our site speed by using many 3rd party tools that test our daily performance and ensure our pages are always in synch with the latest standards and best practices. Our dedication to site performance has resulted in greater visitor satisfaction, higher conversion rates and more residents for our client apartment managers.”

It’s no industry secret that the speed of a website can influence visitors’ behavior and buying decisions. An article published on Useful Arts: The Future of Digital Marketing, titled “Research Shows Faster Sites Sell and Rank Better: Free Tools to Improve Web Performance,” sites research from e-commerce websites that backs the perception with lots of hard data. For example, the research shows that improving page load speed helps to:

  •     Increase conversion rates, page views, and time on site; and
  •     Decrease bounce rate and overall site operating costs.

About MyNewPlace

MyNewPlace is the second largest apartment and home rentals Web site in the U.S. The company offers apartment owners and managers a great source of qualified, prospective residents through a range of listing products and marketing tools including RentEngine products. MyNewPlace delivers free access (via web, mobile web or iPhone/iPod Touch) to rich property information, including photo galleries, videos, neighborhood information. Headquartered in San Francisco, MyNewPlace was founded in 2005 by John Helm. For more information about MyNewPlace, please visit http://www.MyNewPlace.com.

MyNewPlace and RentEngine are registered trademarks of Multifamily Technology Solutions, Inc. Other trademarks are the property of their respective owners.

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Stephanie Aldrete
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