Expway and Broadcast Interactive Media Offer New Solution to Monetizing and Delivering Mobile DTV

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Expway and Broadcast Interactive Media (BIM) unite to offer a turn-key solution for broadcasters seeking to generate revenues from ATSC-MH Mobile Digital Television (DTV). The new system enables stations to oversee content delivery to mobile DTV receivers and obtain audience metrics used to manage the service of ad campaigns.

Broadcast Interactive Media / Expway

“We believe in free-to-air Mobile DTV, and we are excited to see what kind of additional revenues our members can generate with such systems,” says John Lawson, Executive Director of Mobile500 Alliance.

Expway, the world leader in interactive mobile DTV solutions and Broadcast Interactive Media (BIM), the most trusted source for revenue and technical solutions for local media, will unite to offer a turn-key solution for broadcasters seeking to generate revenues from ATSC-MH Mobile Digital Television (DTV). The new system enables stations to oversee content delivery to mobile DTV receivers and obtain audience metrics used to manage the service of ad campaigns.

There is currently high demand from stations seeking sustainable revenue opportunities that can offset mobile DTV launch overhead. The BIM/Expway offering supports mobile DTV growth from the very moment broadcast signals are transmitted.

“Even if the audience growth remains moderate in the next coming years, Expway forecasts that the dynamic solution will generate continuous, total annual revenue in excess of nine figures by 2015” confirms Expway VP of Sales and Communication, Ulla Saari. “This projection does not yet include the other multiple sources of revenue that our solution offers, like the delivery of push video, widgets, Android applications and RSS feeds,” she added.

The synergistic BIM/Expway relationship employs a simple strategy: BIM’s mobile ad network, BIMLocal, works simultaneously with agencies and publishers to coordinate a salient ad campaign. Expway’s FastESG™, installed at the transmission station, delivers these advertisements together with BIM’s MediaStar mDTV ESG data, rendered as an Electronic Program Guide (EPG), to mobile DTV receivers in conformance to the ATSC-MH standard. Following content delivery, Expway’s Fast Collection™ gathers extensive audience metrics such as, user engagement patterns. BIMLocal receives the analytics and provides a more accurate and efficient method for targeting ad campaigns, penetrating audience interaction, and ultimately driving revenue.

“Stations are looking for a self-sustaining business model to support the implementation and growth of mobile DTV. BIM is poised to deliver two pieces for this model: mDTV ESG data and ad revenue. We are confident that this will mean a win-win for local news and local media outlets” says BIM CEO, Timur Yarnall.    

“We believe in free-to-air Mobile DTV, and we are excited to see what kind of additional revenues our members can generate with such systems,” says John Lawson, Executive Director of Mobile500 Alliance.

Expway Mobile DTV middleware enables the end-users ATSC-MH devices to display a tremendous variety of new advertising formats, including the popular interstitial and banner ads. Audience characteristics and interaction are precisely measured, providing broadcasters and advertisers with an unambiguous analysis of which ads have been seen, when and where.

MediaStar mDTV ESG provides the program listings content on those ATSC-MH devices and assures program listing consistency across other multiple outlets.

Companies that want to know more about the FastESG solution for stations and/or devices, may contact Expway at mobileDTV(at)expway(dot)com or visit booth: SU6802 at NAB, April 11-14, 2011.

Broadcasters who are interested in learning more about the BIM/Expway Mobile DTV Solution may contact info(at)bimlocal(dot)com or visit booth: N6138 at NAB for an exclusive demo.

About Expway
Expway is the world leader in Interactive Mobile DTV Solutions and with its FastESG™ solution broadcast is more than just TV. As an E2E provider, Expway offers solutions for both ends, stations and devices. With FastESG, Broadcasters can provide a rich EPG and generate revenue at Mobile DTV via banner and interstitial advertising and manufacturers can build devices, rich in features. Customers include NBC Universal, PBS, Sinclair Broadcast Systems, DISH Network, NTT, H3G Italy, Beeline, Vodafone, Orange, TDF, Samsung, LGE and iMovee. Expway is the Preferred ESG Partner of Alcatel-Lucent, and Motorola. For more information, please visit http://www.expway.com.

About Broadcast Interactive Media
As the leading provider of revenue, content and technical solutions for local media, Broadcast Interactive Media (BIM) is a trusted resource for hundreds of broadcast and publisher clients. Since acquiring TitanTV Media in 2010, BIM’s offerings have expanded to encompass powerful data tools and management solutions. Core products are the BIM Web and Video CMS, YouNews social media platform, MediaStar suite, TitanTV Guide products, BIMLocal Ad Network, local sales initiatives such as Healthy Living and Green and STELA Compliance Tools. Customers include ABC, Belo Television Group, Capitol Broadcasting, CBS Television, Fisher Communications, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC LIM and Scripps-Howard. BIM is based in Madison, WI with offices in New York City, Los Angeles, CA, Cedar Rapids, IA and Austin, TX.

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Angela Wheaten

Ulla Saari
Expway
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