It is only now that many companies are seeing the value in link building
(PRWeb UK) April 7, 2011
Research carried out recently by Receptional has shown a close correlation in some sectors between the acquisition rate of hyperlinks from third party sites into a website, and the ultimate web traffic that the site enjoys. This research has led to renewed interest in link building as a part of the online marketing mix, and Receptional is looking to develop this channel by offering free link audits to established websites and brands.
As Receptional is the sole marketing partner of MajesticSEO – the world’s largest independent link map of the web, they are uniquely placed to help businesses develop and implement quality link development strategies. They have also built up a methodology for rapidly understanding a website’s inbound link profile in relation to its main keywords in search and also in the context of competitors in a website’s sector. The link audit can now be requested by companies online at http://www.receptional.com.
Receptional director, Dixon Jones said, “It is only now that many companies are seeing the value in link building”. Dixon has spoken about link development on a worldwide stage for over a decade and is convinced that a good link development strategy makes a material difference to the way a company is perceived on the Internet – both by humans and search engines.
The research that pre-empted the audits found that the relationship between links and traffic was generally stronger when considering the link discovery rate, rather than absolute link acquisitions. It is believed that much third party content is generated through news and blog articles and as time progresses, stories containing links disappear from the home pages or live stories on these sites and become buried. Since the traffic to these home pages and hubs of authority is so much greater, the traffic immediately drops when the content loses its timeliness.
Formed in 1999, Receptional is one of the UK’s most established search consultancies in the UK providing thought leadership within the search marketing industry. Their clients engage Receptional in helping to define, implement and measure online marketing strategies.
For more information visit http://www.receptional.com/link-building/free-link-audit or contact: Marc Rigby, Receptional Internet Marketing, 7 Station Square, Flitwick, Bedfordshire. MK45 1DP. Or call (+44) 01525 715 520.
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