AdJuggler’s EMP gives us access to RTB and a slate of quality network sources. Higher CPMs. And, less hassle.
Alexandria, VA (PRWEB) April 7, 2011
AdJuggler, Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today the launch of its Exchange Media Program (EMP), an extension of its ad serving platform that enables publishers and networks to optimize unsold inventory by accessing more than 30 audience-based and real-time bidding (RTB) campaign sources. As part of the solution, AdJuggler has selected Admeld, the leading digital advertising supply-side platform (SSP), to automate access to RTB sources, which AdJuggler then optimizes against direct-sold campaigns and other audience-based networks.
EMP completed its pilot testing in March with several participants, including Competitor Group (CGI) and Fidelity Media. CGI operates 40 web sites devoted to more than one million unique endurance sports enthusiasts, while Fidelity is a network extending the reach of leading Fortune 100 brands across more than 250 publisher relationships. “Unsold inventory has always been a hassle,” said CGI’s Director, Technology, Ben Nowacky. “We’ve never had a transparent process to monetize our non-guaranteed inventory and no mechanism to easily optimize price across direct and indirect sources. RTB is real. Audience-based buying is real. We increasingly hear it from our premium brand relationships. AdJuggler’s EMP gives us access to RTB and a slate of quality network sources. Higher CPMs. And, less hassle.”
Results for EMP year to date are impressive. Audience-based buys via EMP are improving CPMs for non-guaranteed inventory by 56%-104%, depending upon the segment, while RTB sources, in particular, are out-performing traditional channel buys by nearly 40%. AdJuggler customers enrolling in EMP gain:
- Automated access to 30+ RTB, plus selected network traffic sources
- Higher CPM audience buys, optimized across direct and indirect sources
- Ability to create floor prices and advertiser exclusions
- Reporting on ‘winning’ advertisers, audience segments, and eCPM
- Minimal effort and elimination of separate network agreements
“We were very deliberate in selecting our RTB partner and other audience-based network relationships,” stated John Shomaker, CEO of AdJuggler. “Admeld was the clear choice to provide RTB sources and the most agile in integrating with our ad decision engine.” Ben Barokas, co-founder and CRO at Admeld added, “AdJuggler is one of the first technology companies to directly embed Admeld’s RTB bidding directly into its ad server and enable optimization across direct-sold, RTB, and network sources. This provides a simple way for AdJuggler’s customers to access the exchanges - overnight.”
About AdJuggler, Inc.
AdJuggler provides a leading SaaS-based digital ad serving platform for nearly 300 publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. The company is headquartered in Alexandria, VA and can be reached http://www.adjuggler.com.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel and more than 500 others worldwide. The company is headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto. Visit http://www.admeld.com for more information.