Award Show Makes a Show Stopping Debut by Fusing Augmented Reality, Social Media and Event Viewing

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The Substance of Influence Awards 2011, a ceremony honoring exceptional local community influencers, makes a show stopping debut as it takes augmented reality, social media and event viewing to a whole different level.

The Substance of Influence Award ceremony will be streamed live on Livestream on May 20, 2011, making it the first award show to be streamed live using augmented reality based viewing, product placement and social media to optimize viewer and patron experiences. EPPRM Management, the organization behind the awards and The Substance of Influence Advisory Board, announced the news today.

The goal is to launch the award show into a high profile, unique and memorable event. "When some of the event patrons and viewers get to use interactive devices such as tablets and smartphones to actively participate in the event and get exclusive access to special edition VIP gift bag products at a fraction of the price, it becomes a whole new ball game,” says Juneki Dixon VP of PR and Branding. “Our strategies are based on innovation and changing the branding arena. One doesn’t need to be tech savvy to experience the augmented reality. Viewers will download apps off selected websites and can view the event on all types of devices,” she added.

To get the products, viewers have to identify the augmented information being streamed live, re-tweet it from the sponsor’s twitter account in order to get the coupon number for post award instant redemption or tag themselves on the augmented picture placed on the sponsor’s Facebook. A full list of sponsors will be announced a month before the event. Specials will continue after the award ceremony at escalating prices at time intervals. This model will increase fans and brand awareness for sponsors while simultaneously encouraging viewers to participate in community services.

The event will host a wide range of entertainment which will include live painting and various musical performances. Selected best event tweets (measured by the number of re-tweets) and Facebook postings will be broadcast live at intervals. Sponsors will enjoy integrated product placement privileges. Various campaigns including viral videos, Facebook and Twitter will be used to raise awareness of the award ceremony. A “silent” auction will be held via twitter and Facebook.

With about 300 Million internet users in the United States alone, more than 2 billion videos watched per day on You Tube and per month on Facebook a lot of people will tune in to be a part of this first of a kind experience .The Advisory Board has not yet announced a host for the ceremony. It has identified honorees who include professional athletes, CEO’s of companies and other philanthropists. The ceremony attendance is by invitation only and a red carpet event which will be held at The City Club on Bunker Hill in downtown Los Angeles.

For sponsorship inquiries, talent submissions and media accreditations please contact EPPRM Management at 310-461-3581 or email us at patricia(at)epprmmanagement(dot)com. Visit for more information

ABOUT The Substance Of Influence Awards 2011

The substance of Influence Award is a U.S. award for achievements by individuals or companies who have shown exceptional positive influence within the community. It was established by and administered by EPPRM Management in Beverly Hills Ca. The goal of the awards is to encourage positive influence through the provision of charity work or business and social networking capabilities. The honorees and proceed recipient charity organizations are selected by the Substance Of Influence Awards Advisory Board. The awards also serve as a platform to show progress by local businesses and local charities to improve our communities. A percentage of event proceeds go to charity organizations of the honorees’ choice.

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Juneki Dixon
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