R.W. Knudsen Family Launches ‘The Grape Escape’ Sweepstakes for Grand Prize Trip to Napa Valley

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Brand celebrates 50th anniversary of all-natural and organic fruit products

R.W. Knudsen Family will celebrate its 50th anniversary by offering 'The Grape Escape' sweepstakes with a grand prize trip to Napa Valley.

To celebrate its 50th anniversary this year, R.W. Knudsen Family® today launched “The Grape Escape,” a consumer sweepstakes that will award a grand prize trip for two to Napa Valley, Calif. The promotion honors where the company was founded – on an organic grape vineyard in Northern California. The Grape Escape will provide a 6-night, 7 day vacation for two including transportation, hotel, spa package and local activities.

The promotion will run through June 30, 2011. Entry details and a registration form can be found at http://www.RW50.com. The sweepstakes winner will be announced in the summer of 2011.

Along with The Grape Escape promotion, R.W. Knudsen Family is celebrating its historic anniversary with:

  •     Product prizes distributed throughout the year from the R.W. Knudsen Family Facebook and Twitter pages.
  •     Specially designed commemorative bottles of Sparkling Concord Grape Juice available for online giveaways.
  •     50 Healthy Living Tips, historic company timeline and video available at http://www.rwknudsenfamily.com/rwk50.

When Russel W. Knudsen began bottling fruit juices in 1961 at his family’s organic grape vineyard in Paradise, Calif., he was dedicated to producing the finest, healthiest juices available. Keeping to that commitment, R.W. Knudsen Family has introduced more than 125 refreshing products over the years, all made using 100 percent natural ingredients, without any added sugar, preservatives or artificial colors.

R.W. Knudsen Family is devoted to sustainability, organic practices, waste reduction and environmental stewardship. To minimize its environmental footprint, the company uses clean, renewable energy sources. In 1997, its processing facility became the first certified organic processing facility in the U.S. For 11 consecutive years, the facility was recognized by California’s Waste Reduction Awards Program and is presently achieving a 98.5 percent reuse/recycle rate, meaning only 1.5 percent of what comes into the production facility is disposed of in a landfill.

R.W. Knudsen Family® has produced quality, all-natural juice products since 1961. Its offerings include Recharge® all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar. Visit http://www.rwknudsenfamily.com for more information.


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Jen Marshall
The Fresh Ideas Group
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