esd & associates Gets its Mobile Site On

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Users are on the move and on the phone

esd & associates is a company that practices what it preaches. So it is only natural for San Antonio's leading digital creative agency to get one. esd's mobile site is now live, compressing its website onto a 3x2 inch mobile display. For retailers a mobile site is mandatory. It is equally important for b2b, non-profits and others where the decision is not as immediate.

"Our customers are out there and they are mobile," says Erik Simpson, esd & associates creative director. "Our mobile site leads our visitor to the material they are most likely to need on the road."

The esd creative team has developed mobile websites for many clients including the San Antonio Sports' Fit Family Challenge program where participants can record and track their fitness progress on their mobile phone.

"We believe our mobile site will help us keep in touch with our families," says Dr. Susan Blackwood, San Antonio Sports executive director. "Families can track activities and events, look for free events to attend or contact us. It's easy and helpful."

"Google reports mobile searches have increased by 500 percent over the past two years," says Christine Kleha, esd & associates president. "By making your resources easier to use, you are creating engagement with clients and future clients."

Analytics show users visit the esd website to view work, read the blog, contact us and find out who we are. The first step in the mobile "conversion" is to examine the desktop site's analytics, determine which pages receive the most traffic via mobile and identify which features are more useful to the mobile user.

The question of 'why do I need a mobile site?' is no longer really the question. The real question is 'how quickly can I get one?' The Rich Mobile Commerce Survey revealed more than 80% of the respondents are planning a mobile website while mobile apps on their own are in the single digits.

"The mobile website is cost effective for a company," says Simpson. "The big advantage of a mobile website is they leverage existing technology and are less expensive than developing new apps."

The esd team is proud to be one of the first agencies in Texas to have its own mobile site.

"It's not about just having an awesome website anymore," says Kleha. "You have to be where the people are, you have to be mobile."

esd & associates is San Antonio's leading digital creative agency. Services include advertising creative, public relations, video/television production, interactive web design, social media tactics, branding and event and facility management. Client-centered service delivers high-impact results for healthcare, entertainment, education, food service, retails companies and government agencies across Texas.

http://www.esdandassociates.com

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Gina Galaviz
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