Physicians Interactive Holdings Strengthens and Expands Board of Directors with Appointment of Walgreens Senior Vice President and Renowned Healthcare Analyst

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Jeffrey Berkowitz, SVP at Largest Retail Drugstore Chain in the U.S., and Regina Herzlinger, “Godmother” of consumer-driven healthcare, to share expertise with current board

“The expertise of these two individuals is a great addition to our panel of advisors,” said Donato Tramuto, CEO of Physicians Interactive Holdings, LLC and Vice Chairman of the Board.

Physicians Interactive Holdings (PIH), a leading resource for healthcare information medication samples and mobile decision support tools, today announced the addition of Jeffrey Berkowitz and Dr. Regina Herzlinger to the company’s board of directors. Berkowitz is the Senior Vice President, Pharmaceutical Development and Market Access at Walgreen Co., a Fortune Top 40 Company and the largest retail drugstore chain in the United States with over 8,000 locations. Herzlinger is one of the nation’s most respected healthcare analysts, best-selling author and Professor of Business Administration at the Harvard Business School.

“The expertise of these two individuals is a great addition to our panel of advisors,” said Donato Tramuto, CEO of Physicians Interactive Holdings, LLC and Vice Chairman of the Board. “We are dedicated to the continuing growth and expansion of our business to include the top minds in healthcare and marketing that will allow us to continue bringing innovative and forward-thinking products to our clients and partners.”

In his current role, Berkowitz leads Walgreen’s pharmaceutical purchasing, pricing, contracting and trade relations with pharmaceutical manufacturers for the entire company. He is responsible for enterprise-wide purchasing and inventory management of all brand, generic and specialty pharmaceuticals for retail, mail, specialty and home care pharmacies. Berkowitz also serves as an officer for the Walgreen’s corporation. Prior to joining Walgreens, Berkowitz spent 12 years as a senior executive at Schering-Plough and Merck, and prior to that was a healthcare attorney with Proskauer Rose.

“I’m looking forward to working with the board and applying my global pharmaceutical experience to help Physicians Interactive advance its position in the market,” said Berkowitz.

Herzlinger is a Senior Fellow at the Manhattan Institute for Policy Research and was the first woman to be tenured and chaired at Harvard Business School. Over the course of her career she has won the Consumers' for Health Care Choices Pioneer in Health Economics award, the American College of Healthcare Executives’ Hamilton Book of the Year award twice, the Healthcare Financial Management Association’s Board of Directors award, and Management Accounting’s research prize.

“The goals of Physicians Interactive align with mine in that we strive to bridge the gap between clinicians and consumers. By giving physicians the innovative tools they need to improve the quality of care, we’re giving consumers the ability to make a more informed choice when it comes to their healthcare,” says Herzlinger.

Berkowitz and Herzlinger join four additional board members including: Lee Shapiro, COO and president of Allscripts; Norman C. Shelby, senior managing director at Perseus, L.L.C; Donato J. Tramuto, CEO of Physicians Interactive Holdings, LLC and Vice Chairman of the Board; and Sandeep Shah, Chief Content and Innovation Officer of Skyscape.

About Physicians Interactive Holdings
Physicians Interactive Holdings is the leading resource for healthcare information, medication samples and mobile decision support tools to medical professional everywhere. We use the full power of our network to bring clinicians and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive Holdings is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information, visit


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Nancy Kavadas
Physicians Interactive
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Josh Silverman
KNB Communications
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