With the integration of Proximic’s Audience Interest Data solution into PubMatic’s platform, publisher clients can now serve their demand side partners more effectively by pin-pointing quality target audiences
Palo Alto, CA (PRWEB) April 7, 2011
Proximic, an innovator of rich, precision contextual data for digital media traders, today announced a partnership with PubMatic, a leading provider of technology and services for premium Web publishers.
Under the wide-reaching agreement, Proximic will enable PubMatic to access impactful Audience Interest Data generated by contextual signals from users across their advanced sell-side platform, empowering online publishers with an industry leading solution that will give publishers insight about their site’s audience segmentation and improve direct and non-guaranteed sales against these interest segments. Publishers on the PubMatic platform will be able to provide this data, in real-time, to advertisers giving them the opportunity to bid and target against the interest profiles of their inventory.
“It’s crucial for publishers to make their inventory easily accessible to advertisers and accurate audience interest segmentation has proven to be a highly effective and scalable data for this purpose.” said Philipp Pieper, CEO of Proximic. “With the integration of Proximic’s Audience Interest Data solution into PubMatic’s platform, publisher clients can now serve their demand side partners more effectively by pin-pointing quality target audiences. At the same time, PubMatic’s users will value Proximic’s privacy-safe solution with no need for any form of personally identifiable information (PII).”
Through the integration, PubMatic’s network of online publishers and demand side partners will have access to actionable audience interest segmentation and targeting data. Powered by non-semantic technology, Proximic’s powerful engine captures highly granular contextual signals coming from real-time, page-level user activity. Proximic’s services enable PubMatic’s partners to refine their user related data and gain greater insight into the content engagements of their audience. Audience Interest Data will improve campaign ROIs for advertisers by allowing them to better understand, segment, and target audiences, ultimately driving more revenue to connected publishers.
Proximic is a leading provider of Contextual Data, Brand Protection Data, and Audience Interest Data Services for online advertising and publisher networks. Combining non-linguistic contextual profiling technologies, Proximic's unique page-level technology platform enables advertising networks, agencies, DSPs, and publisher networks to confidently identify better ad matches across highly granular topical interests in real-time. Proximic is a privately funded company based in Palo Alto, California and backed by a successful group of investors, including Wellington Partners and the Holtzbrinck Group. For more information, visit http://www.proximic.com or watch ”Proximic in 125 Seconds” at http://www.bit.ly/px_in125sec.