Paul Barron and DigitalCoCo Develop SOCIAL INSIGHTS to Track Social Trends for Fast Casual Restaurants

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Paul Barron, the brain behind all things Fast Casual (http://www.fastcasual.com) has propelled the restaurant industry even further into the future with the development of the new Fast Casual Consumer & Brand Insights metric. The Fast Casual Insights Program provides specific consumer data to brands, allowing them to understand how consumers are using their products and services.

Social Insights for the Restaurant Business

Now with more than 21 million social consumers and more than 500 fast casual brands indexed in the Social Insights system, the brand data is really coming together," says Barron. It is the first time that interest areas, mobile use, location-ba

Paul Barron, the brain behind all things Fast Casual (http://www.fastcasual.com ) has propelled the restaurant industry even further into the future with the development of the new Fast Casual Consumer & Brand Insights metric. The Fast Casual Insights Program provides specific consumer data to brands, allowing them to understand how consumers are using their products and services.

"Now with more than 21 million social consumers and more than 500 fast casual brands indexed in the Social Insights system, the brand data is really coming together," says Barron. It is the first time that interest areas, mobile use, location-based data, culinary trends and geographic information are collected in order to define the new socially equipped consumer for the restaurant industry. It also provides the restaurant industry with the first-ever competitive brand analysis system.

The system is powered by what Barron defines as the Social Insights Listening Command Center and data collection profiles called Credentials; this new technology tracks, monitors and analyzes multiple factors to determine how a brand is doing. It can be compared to a real-time consumer mystery shopper who reports unbiased brand associations. Barron explains, "Key trends can be identified and help a brand move in the direction that could reshape their Fast Casual business. This is a game changer." He adds, "What is really promising about this information is that once the consumer is identified in a credential, we can begin to track how they interface and engage with other brands. This gives the restaurant industry access to the first-ever social web competitive brand analysis."

More and more brands are flocking to the unparalleled industry knowledge that Paul Barron and his firm, DigitalCoCo, have to offer. DigitalCoCo also opened the restaurant industry's first ever Social Insights Command Center in the United States. It is there that they are tracking the largest amount of consumer data for the restaurant industry to date. Over the past year, Barron has developed major partnerships with some of the nation's leading Fast Casual concepts. Such partners include Genghis Grill, Camille’s Sidewalk Café’, FreshBerry, Mooyah Burgers & Fries and Daphne’s California Greek.

"I am completely immersed in this business and understand not only the operator side of what we need but the way in which consumers are interacting with the restaurant industry and with the emerging social technology. This is my next focus for the industry," added Barron.

For more information on this revolutionary project, please visit DigitalCoCo's website: http://www.DigitalCoCo.com. Paul Barron also blogs about social media and digital branding at http://www.socialcoco.com or his web video show http://www.rethink4.com

About Paul Barron and Fast Casual
Paul Barron is undoubtedly one of the leading forces behind the restaurant industry. He launched FastCasual.com in 1997 as a platform to report important news, events, trends and people in the $23.5 billion fast casual restaurant industry. The site reaches a global audience of industry professionals aiming to track the latest food and beverage trends, top growing markets and hot concepts. Barron then went on to develop the Fast Casual Alliance now merged with National Restaurant Association, and the Top 100 (which is now entering its sixth year). Paul Barron has dedicated the past 18 years of his career to studying the complex nature of the restaurant consumer and operations.

About DigitalCoCo
Paul Baron developed his agency, DigitalCoCo, after taking note of the restaurant industry's shift to a primarily online presence. The agency encompasses Barron's idea of "Brand Artistry" - an idea of brand development that utilizes in-depth research, fresh creativity and unbeatable technology to create the ultimate brand experience. The company aims to engage the client's audience and influence target consumers into action.

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