Alliance Rubber Company Launches New Scented Study Aids

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Alliance Rubber Company has created the next big craze in the wristband world by launching their new Whiffers™ product.

Whiffers Study Bands

Certain scents, such as peppermint, have been proven to enhance memory and have been used for this purpose for thousands of years.

Alliance Rubber Company, the inventor of the world’s first imprinted rubber wristband, announces the launch of their unique smell-based, memory enhancing study aid that you wear around your wrist called WHIFFERS™. Just wear this band while you are studying. Then, put it back in the package and wear it again while taking your test. When you smell the scent, it will help you recall the information you studied while wearing the band.

“The sense of smell has been found to be the strongest in sparking memories,” said Jason Risner, Strategic Marketing Manager for Alliance. “Certain scents, such as peppermint, have been proven to enhance memory and have been used for this purpose for thousands of years. Other scents, like lavender, can be used for relaxation and can decrease the stress brought on by test anxiety. Whiffer's patented process blends these scents into the material used to make the band.”

The colorful scented wristbands come in a variety of colors and fragrances that can meet a range of needs. They are available in bulk or in retail packs of three and each band lasts for over 100 hours. The Whiffers™ Study Aid is targeted to students of all ages. According to the 2008 U.S. Census, there are 32.3 million students at the elementary level, 16.7 million at the high school level, and 18.6 million at the college level.

Whiffers™ are available in time for school finals and will be available for preorder today. Orders will begin shipping on April 19, 2011 at

About Alliance Rubber Company
Since 1923, Alliance Rubber Company has been dedicated to Holding Your World Together. The company has grown to be a premier provider of printed wristbands. Alliance currently operates as a Woman Owned Business under the leadership of Bonnie Swayze, president. They have a long history of innovative product development ranging from their manufacturing process, vibrant color capabilities, and product design to improving the benchmark status of their products.

SOURCE: Alliance Rubber Company
Jason Risner
Marketing Manager
Alliance Rubber
501 262 8162


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