Unique Fair Trade Gift Store Teaming Up With Pure Citizen to Fund School in Africa

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Pure Citizen will host a special fundraising event with San Diego-based fair trade organization, Seven Hopes United, on April 11-17th, 2011 to help fund the rebuilding of a primary school in a war-torn community of Africa. Pure Citizen will feature flash sales from your favorite ethical and fair trade companies for 30-90% off! And you'll have a chance to donate a portion of your savings to make the world a better place.

Pure Citizen will host a special fundraising event with San Diego-based fair trade organization, Seven Hopes United, on April 11-17th, 2011. Pure Citizen will showcase daily sales featuring a variety of ethical, organic, and fair trade fashion and beauty products from independent artists, designers, and more. Each 72 hour sale will also help Seven Hopes United fund the rebuilding of a primary school in a war-torn community of Africa. Products on Pure Citizen are marked down 30-90% and you can choose which percentage of your savings you donate to the development initiative. Donate a lot, save a little; or donate a little and save a lot - it’s in your hands.

“We all know how great it feels to save money, yet nothing feels quite as good as giving back. Here you can do both,” said Amy Ludwigson, Founder of Pure Citizen.

Fair Trade is a growing movement in the U.S., and even while the economy has struggled, sales of ethical fair trade goods have risen. The online fair trade gift shop, Seven Hopes United, promotes fair trade products over products that may come from exploitative sources. “Teaming up with Pure Citizen is a great opportunity to spread awareness of fair trade to other socially conscious shoppers. There are many children in Africa who only dream of going to school, and we are hoping this partnership brings us several steps closer to making that dream a reality.”

Seven Hopes United is the creation of two young and passionate world travelers. Ashley Shilts and Collin Krawll are both enthusiastic in promoting handmade fair trade crafts and ensuring that the wages paid to producers reflect the work they do, that their rights are upheld, and healthy and safe working conditions are enforced. “We have a responsibility, as consumers, to help empower and protect marginalized producers around the globe. We owe it to them to be conscious shoppers,” says Shilts.

Fair Trade offers exploited producers dignity, respect, and a means to a living wage. Beyond providing a fair wage to marginalized producers, Seven Hopes United invests revenues in global communities to support development projects that provide a sustainable future for thousands of disadvantaged families.

For more information about Seven Hopes United or the Pure Citizen Sale, contact info(at)sevenhopesunited(dot)com. To shop the Pure Citizen Sale and donate funds to rebuilding a school in Africa, visit http://www.purecitizen.com on April 11-17th, 2011.

More on Seven Hopes United:
Seven Hopes United, a Fair Trade Federation member, specializes in marketing fair trade handmade gifts, jewelry, home decor and personal accessories from producers around the globe. Seven Hopes United supports a trading partnership aimed at obtaining sustainable development for excluded and disadvantaged producers by operating according to Fair Trade criteria, and investing a portion of their proceeds back into artisan communities. Founded in 2009, the company's mission is to enrich lives through providing a globally conscious alternative.

To learn more about Seven Hopes United and to shop Fair Trade, visit http://www.sevenhopesunited.com.

More on Pure Citizen:
Pure Citizen features eco, fair trade, organic, and sustainable products from companies that are making our world a better place, and all of their products are on sale! Each member-only sale lasts for 72 hours, and you have the option to donate money to wonderful non-profit organizations. For more information, visit http://www.purecitizen.com.

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Ashley Shilts
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