“We’re delighted to have this early recognition from the excellent BusinessGreen initiative which shows the words business and green do not have to be mutually exclusive.”
(PRWeb UK) April 11, 2011
The Green Preference Service, a new UK service that allows consumers to divert direct mail to an online mailbox, has been shortlisted for a prestigious BusinessGreen Leaders Award 2011.
The BusinessGreen initiative is aimed at demonstrating how the UK can sustain financial and commercial preeminence in a greener world, celebrating the work of British companies and individuals championing a greener business world.
Greenpreferenceservice.com was born earlier this year on the back of research that showed while consumers disliked junk mail they would rather have the option to sift through it, than not receive any junk mail at all.
Paul Anderson, CEO of Greenpreferenceservice.com commented, “We’re delighted to have this early recognition from the excellent BusinessGreen initiative which shows the words business and green do not have to be mutually exclusive.”
With Greenpreferenceservice.com, consumers get their own free WebBox for mail they decide they’d prefer to receive electronically. Direct mail they prefer to receive through the letterbox continues to be delivered as normal.
Sign up is a fast process through Greenpreferenceservice.com via an online form showing which direct mail you want to receive through the post as normal and which you would prefer to read online.
Direct mail reliant businesses also benefit from Greenpreferenceservice.com as they save money by printing less. It is calculated that every item of mail converted from physical to digital saves at least 19g of CO2.
The winners of the inaugural BusinessGreen Leaders Awards 2011 will be announced on Thursday 7 July at the awards ceremony at the Merchant Taylors Hall in London.
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