TUUCI to Exhibit at Milan Furniture Fair

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April Show Marks TUUCI’s First Appearance to Milan Audience

TUUCI, a global leader in the design and manufacturing of innovative shade structures, has been selected to exhibit at the exclusive Salone Internazionale del Mobile 2011 (Milan Furniture Fair) among an elite group of indoor and outdoor furniture manufacturers. The exhibition will be held April 12-17 at the Milan Fairgrounds, Rho in Milan, Italy.

“Being the first and only pure umbrella manufacturer showing at Salone signifies that TUUCI is being recognized for exceptional contributions to the outdoor industry,” said Rob Planken, director of operations EMEA for TUUCI. “This show is visited by the very best architects and designers the world over and to be included is an extreme honor for our brand.”

TUUCI will be located in Hall 6 at Stand E35. The 32 foot by 32 foot booth is being designed specifically for this inaugural appearance and will feature 16 ½ foot high walls and an elevated white glossy floor to create the ultimate shade experience. Structures like TUUCI’s M1-Stingray, Ocean Master MAX Cantilever, Ocean Master signature pieces, Exuma Cabana and Mercury Lounge will adorn the space. The shades will be fabricated in white and slate and will be accented with bright, bold pops of color.

“Walking the show in Milan is like walking 5th Avenue in New York, so our space will focus on exclusive pieces to show the range and intricacy of our products,” Planken said. “The Salone audience is a mix of high-end contract and residential influencers who deserve our five star shade experience.”

In addition to the trade show exhibition, TUUCI products will be featured on Via Turati in Milan’s city center. This area will be open to the public from 10 a.m. - 9 p.m. during Salone.

2011 marks the 50th annual Salone Internazionale del Mobile (http://www.cosmit.it.) With attendees from all over the world, Salone Internazionale del Mobile features exhibitors in an array of styles within the indoor and outdoor furniture and accessories industries.


Since its inception 13 years ago, TUUCI has redefined the shade category with innovative shade structures. In addition to artistic beauty, TUUCI products are engineered with marine grade components that are durable and easy to operate. All shade platforms are custom-made at the Miami headquarters and are distributed worldwide through strategically located service centers. Outdoor cafés and many of the world’s leading resorts and hotels have selected TUUCI because of this combination of beauty, durability and function.

Keeping the environment top of mind, TUUCI’s manufacturing facility follows an Environmental Sustainability Program reducing solid waste and recycling objects from plastics to steel to fabric and beyond. With 100 percent replaceable parts, TUUCI products have an extended lifespan resulting in less waste. Follow TUUCI on Facebook, Twitter and through the company blog: http://www.facebook.com/TUUCIshade, http://www.twitter.com/tuuci , http://tuuci.com/blog. On the Web at http://www.tuuci.com.

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