Edmonton, AB and Charlottetown, PE (PRWEB) April 12, 2011
Booster Juice announced today that they will be using ScreenScape to power digital displays at all Booster Juice locations. Already operational at several locations across Canada, the company plans to have ScreenScape in use at all new sites by the end of the year. The result will be a coordinated media network that can be used by Booster Juice to execute marketing programs at both a local and national level.
"We've been running ScreenScape at several locations since 2010, and the results have been nothing short of fantastic. Where this technology is in place we're seeing a noticeable increase in sales of products that are promoted on the screens. We're able to educate our customers about the many nutritional benefits associated with smoothies and juicing, which helps them make sound buying decisions and encourages loyalty," stated Dale Wishewan, President and CEO of Booster Juice Canada. "We're keen to rapidly expand our ScreenScape Group, with a goal of having many more sites up and running by the end of the year."
Booster Juice has more than 285 stores internationally and joins a number of popular food and beverage retailers using ScreenScape to promote daily specials, to educate their clientele about their products, and in many cases to offer the screens as a value-added service to their key suppliers. Using ScreenScape a retail location can turn any Internet-connected computer screen into a dynamic digital display. Marketing organizations, like Booster Juice, can use a ScreenScape Group to create a coordinated media network linking their many individual retail stores.
Wishewan continued, "We can create content at headquarters using our ScreenScape Group, then select exactly which sites in our group will receive that content. When we introduce a new product we can push a promotional video to any number of locations at the click of a mouse. This helps Booster Juice create a scalable network with virtually no limits. Geographic location will not limit expansion to our 285 worldwide stores. ScreenScape is already a very valuable part of our total marketing package."
"Booster Juice shows, again, how well ScreenScape complements franchise marketing. Our community-based approach makes the power of place-based marketing so much more accessible and affordable," said Kevin Dwyer, President and CEO of ScreenScape. "We are thrilled to be a partner in the growth of Booster Juice internationally."
About Booster Juice
Booster Juice is a juice and smoothie bar dedicated to providing customers with a premium smoothie experience. Established in 1999, the chain has grown to an international brand, with nearly three hundred operational stores working to provide customers with an incredible, healthy alternative to fast food that's great tasting, convenient and nutritious, making it perfectly suited for today's active lifestyle.
Visit Booster Juice online at http://www.boosterjuice.com
ScreenScape is the first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue. For more information, please visit http://screenscape.net/