Lyra and The Imaging Channel Webcast Discusses Printer and Supplies Market Trends That Impact Your MPS Program

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Lyra Research and The Imaging Channel will host a free, live Webcast that will discuss Printer and Supplies Market Trends That Impact Your MPS Program on Wednesday, April 20, at 2:00 p.m. Eastern DST. Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service, and Jiqiang Rong, Lyra’s director of primary research, will provide a top-level overview of the printer market and discuss the changing parameters of printing, including both short-term tactical positioning among vendors and long-term trends that will affect resellers, end users, and vendors.

Lyra Research, the digital imaging authority (http://www.lyra.com), and The Imaging Channel (http://www.theimagingchannel.com) will host a free, live Webcast that will discuss Printer and Supplies Market Trends That Impact Your MPS Program on Wednesday, April 20, at 2:00 p.m. Eastern DST. Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service, and Jiqiang Rong, Lyra’s director of primary research, will provide a top-level overview of the printer market and discuss the changing parameters of printing, including both short-term tactical positioning among vendors and long-term trends that will affect resellers, end users, and vendors.

Specifically, the Webcast will explore the following:

  •     How the printer market is faring as we emerge from the recession.
  •     When or if the market will return to normal.
  •     Where supplies revenue will come from.
  •     What printer OEMs and aftermarketers are doing to gain market share.
  •     Where the toner cartridge market is moving in terms of technology and pricing.

“The printer market is experiencing a number of changes,” said Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Servce. “The recession had a significant impact on the market starting in mid-2008 and continuing through 2009. A recovery began in 2010, which was fueled by the growth of the color market. However, questions remain regarding how long the recovery will take and how much of an impact slow rehiring practices, MPS engagements, and the greater use of mobile devices and screen-based applications will have on the market’s rebound.”

How to Register for This Webcast
To register for the free, live Webcast, go to http://theimagingchannel.com/login/login.aspx?src=%7b189B78D3-DBDB-40EE-B707-7047EA37DD53%7d&qstring=tc%3dassetpg. For those who are interested in the Webcast but are unable to attend, a Web archive will be available after the event at http://www.lyra.com.

About Lyra Research’s Webcasts
Lyra Research’s Webcasts provide attendees with engaging presentations regarding the digital imaging industry’s hot-button topics. Lyra’s Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insightful and useful data points regarding timely issues in the hard copy hardware and supplies industries. No special software is needed to attend the Webcast.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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