OnlineVideo.net Launches Video in Practice (VIP) Contest—Searches for Great Use of Online Video

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The first contest from OnlineVideo.net rewards companies and organizations that use online video in effective and innovative ways. Adobe, Microsoft, Sorenson, Telestream, and Wowza are sponsors.

"I love this contest, because it lets entrants showcase not only what's in their video, but how they're using the video in the overall context of their business"

Since it launched one year ago, OnlineVideo.net has been telling businesses both small and large how to create, market, monetize, and distribute online video. Now it’s searching for companies and organizations that know how to use this fast-growing medium.

While other online video contests only look at the quality of individual videos, OnlineVideo.net’s Video in Practice (VIP) contest goes beyond that and looks at how effectively videos are used on the site and how well they deliver a message.

The contest is located at http://www.onlinevideo.net/2011/04/vip/

Entries will be judged on five criteria: storytelling and messaging, technical quality, use of social media, search optimization, and overall site integration. Entries will be broken into five categories: small business (fewer than 100 employees), large business (over 100 employees), local products and services, national products and services, and nonprofit/government/educational or other organization.

Entries will be accepted until May 2nd. Entrants can upload their videos to OnlineVideo.net’s video library from the contest page. Voting in the Video in Practice contest will take place in two parts. From May 9 to May 23, site visitors will be able to view all the entries and choose their favorites. After that, the contest’s judges will look at the top three entries in each category and select the winners.

Judges for the Video in Practice contest include Mark Douglas from the popular Key of Awesome podcast; Jan Ozer, a widely published online video expert who writes the blog http://www.streaminglearningcenter.com; Mark Robertson, from the online video site ReelSEO.com, and Troy Dreier, the senior associate editor for OnlineVideo.net.

"I love this contest, because it lets entrants showcase not only what's in their video, but how they're using the video in the overall context of their business," says OnlineVideo.net editor Eric Schumacher-Rasmussen. "Videos need to be effective on their own, of course, but our site has always been about the bigger picture. I can't wait to see the entrants."

About OnlineVideo.net
OnlineVideo.net is devoted to helping business owners grow their online performance by serving video. The site includes video essentials, strategy tips, buyer’s guides, how-tos, reviews, and more. OnlineVideo.net was created by the team behind StreamingMedia.com, a daily must-read for those working in online video and audio. Both sites are owned by Information Today, Inc, of Medford, New Jersey.

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