Dallas, TX (PRWEB) April 12, 2011
Search Engine Marketer and Website Optimization Specialist Jim Shaw recently received an Advanced Local Search Certification from search engine optimization industry leader Planet Ocean Communications.
To earn this designation, Jim Shaw completed a series of training sessions and passed a written examination demonstrating critical understanding of advanced topics relating to Local Search Optimization.
"Businesses need to distinguish themselves from their competition in new ways," Jim Shaw said, "and local search optimization techniques enable a business of any size to compete in and dominate its segment of the local marketplace."
"Local search optimization, done in a systematic way, can have amazing results on a business's position in Google Places and Google Maps rankings as well as traditional Search Engine Results Pages (SERPs).
"Local search optimization techniques are used to put geographic context into the search equation to boost search prominence through:
- Communicating a business's exact location to the search engines
- Providing location signals from multiple web sources
- Distributing location signals across various media
Specifically, this can encompass inclusion of business placemarkers in applicable Google Maps and Google Earth layers and features, as well as geo tags in videos, photos, metatags, KML files, hCards, and RSS feeds.
Other advanced local search engine optimization techniques include: user-generated Google MyMaps; Microformats structured data; cultivating local links and citations; and core data cleansing and maintenance.
As a starting point, business owners are invited to download Search Engine Marketer and Optimization specialist Jim Shaw's free executive report, '10 Steps Any Business Can Take to Increase Search Engine Visibility.'
SEO for Professionals provides affordable and effective Search Engine Optimization & Local Search Marketing, Pay-Per-Click, e-Commerce, Reputation Management, and Website Design and Administration for businesses of all sizes. Our main goal is to apply our SEO experience and expertise to raise your website's search engine visibility and ranking, which will increase your website's visitor traffic, and lead to a greater number of customers or inquiries that your website generates for your business.
You can also request a no-cost Comprehensive Site Analysis. Some of our competitors charge up front just to tell you whether they think they can help you with your Internet Marketing. SEO for Professionals’ Comprehensive Site Analysis is designed to give the busy professional a dashboard overview of their website’s strengths and opportunities.
SEO for Professionals also offers its Internet Change of Address™ which benefits the professional that has recently moved their office and realizes that Internet search engines and directories still show their old location when queried. SEOforProfessionals.com can update that data so that the search engines display the correct location and contact information.
SEO for Professionals' Jim Shaw has over 15 years Internet marketing experience.